Life, 1911-04-27 · page 37 of 44
Life — April 27, 1911 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring four product endorsements typical of early 20th-century magazines. The only editorial cartoon appears at bottom-left: a figure sheltering under a tree during a thunderstorm, with dialect text dismissing lightning danger as "nonsense." This appears to be **satirizing public ignorance about electrical safety** — a relevant concern as electricity became widespread. The crude dialect suggests the speaker is portrayed as foolish or uneducated for disregarding genuine hazards. The rest of the page contains ads for: - **Arrow Collar** (soft collars for active pursuits) - **Martin & Martin** boots (emphasizing hand-sewn quality) - **Likly Baggage** (travel trunks and cases) These ads reflect affluent consumer culture and leisurely activities (motoring, golf, yachting) typical of the era's target readership. The cartoonish illustrations and refined language reinforce aspirational messaging around style and propriety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The oNew “NASSAU"a doft ARROW COLLAR for motoring, golf, outing, traveling and warm days in the city. The smartest soft collars offered. Made in white, tan and blue. 13. each—2 for 25c., including the link buttons. In Canada, 20 cents each—3 for 50 cents Send for “ Proper Dress, a booklet on fashions by an authority CLUETT, PEABODY & CO. 453 River Street, TROY, N. Y. ARTI ARTI BOOTMAKERS FOR MEN & WOMEN There’s an air of style and elegance in our shoes, that is profoundly absent in ordinary shoe making. I We represent the Thomas Cort Hand-Sewed F Shoes, which, for twenty years, have been known among fashionable dressers, as the finest Ready- to-Wear Shoes in the world. We have ready the new fashionable Spring models, for men and women, in lace and button oxfords, pumps, golf, tennis'and yachting shoes in plain, brogue and west-end foxings, Special attention is invited to our showing of low and medium heel Women’s Oxfords, in all leathers, and in many new and beautiful lasts of custom quality and correctness, Upon request, we will send our Style Brochure, showing our latest models, for Street,” Dress, and Sporting Wear, with particulars regard~ ing our unique Service-by-Post. All fittings carefully recorded, 80 that future orders are quickly filled. Custom department in connec- See Priced at $7 upwards MARTIN & MARTIN Bootmakers for Men and Women ‘ew Vor) 1 East 35th St. cago. 183 Michigan Ave. DIS YERE TALK ABOUT DE DANGER OB GITTIN’ H1T WID NEF A PUSSEN GITS UNDAH A TREE OUTEN DE THUNDAI- t AM NONSENSE.” Lic SOA") Your every travelling requirement can best be met with “LIKLY” BAGGAGE You'll also find it the simplest and most convenient baggage in arrangement, the strongest and most durable in construction, un- equalled in general finish and beauty of design, and the lightest in weight — size considered. Packing such baggage becomes a pleasure rather than a dis- agreeable task. Look for the “Likly” Trademark. In particular, ask your dealer about “Likly" Wardrobe Trunks for men and women, and “Likly” Guaranteed Hand Baggage. Desertpttve booklets and name of nearest dealer sent om request, HENRY LIKLY «CO. 532 Lyell Ave., Rochester, N.Y. comicbooks.com