Life, 1911-04-27 · page 38 of 44
Life — April 27, 1911 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than satire or political commentary. It contains three commercial advertisements interspersed with promotional content for Life magazine itself. The ads feature: 1. **Smith Premier Typewriter (Model 10)**: Marketed as embodying "scientific management" principles—the efficiency movement popular in early 1900s American business. The image shows a woman operating the machine, targeting office professionals. 2. **Fisk Tires**: A straightforward product advertisement emphasizing durability and user satisfaction. 3. **Life Magazine bound volumes**: The page's main content promotes subscription to Life's collected volumes (July-December 1910), describing the publication as a "Pictorial History" and "Vast Reservoir of Wit and Humor." The pitch emphasizes how bound volumes in an office convey professionalism and provide intellectual respite. The "That Wayward Mood" section uses mild humor to suggest Life magazine cures depression and restlessness—typical advertising copy of the era positioning leisure reading as therapeutic. **No political satire or caricature is present on this page.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Are entitled to your attention because of their exceptional wearing qualities and of our per- sonal interest in making your tire investment a satisfactory and _ profitable one to you. P : F “That which eliminates extra work and motions is scientific saving "* } Scientific Management Before You ; demands the use of a Smith Premier Typewriter, because when one Buy Again, machine will do the work of several, a Scientific saving is effected. THE MODEL 10 | oy Send for s a Illustrated Booklet. ith Fisk Tires For a Every Rim designed to meet the greatest number of requirements in any office. can be furnished Bolted-On The Fisk Rubber Company h carriages in six diferent lengths (all instantly interchangeable on the same machine) Clincher Dept. S, Chicopee Falls, Mass — handling paper from one inch to three-quarters of a yard in width. D. Clinch Pte Sy pee - e THE SMITIL PRE zs t COMPANY, Inc. +H sil incher 29 Direct Syracure, 5 Branches Everywhere | '-Dunlop Factory Branches $0 th: e ° bo wh fex A re Bet to come to you If you get the last bound Us volume, No. 56, from ib July, 1910, to me oce December, 1910 har (inclusive). eer That Wayward Mood Each one of us has it at times—you are rest- less, possibly slightly dep unfit to read RE. anything where any concentra ii Suddenly’ you remember that the last boun T, volume of LIFE is at your elbow. You pick it a 7 up, and—presto! the world is changed. olumes 0, " Now About the Price Life Contain a On Your Office Table The above cut shows how the volume i : If you are a professional man, and the nature gobs: There-afe enree atvies. nately, sl Pictorial History of your work compels you tok p visitors wait: pace of each vol, (6 months) 13 $4. But We ing in an outer office, bound volumes of LIFE Hrothevehe jour het numbers Lire. of the Days We arg an absolute necessity. ; tom July to December, send them to us by a ink of the effect upon a patient, or « of new copies." State what style of binding Vast Reservoir of interview you he has been looking oor the you prefer. Remit with order, or after- oe wisest and wittiest paper in the word. ' ee ee tod: olor Wit and Humor. Half the work between you isdone. t gleams pete et ne ON Se You will find that it will make your life casier. emer comicbooks.com