Life, 1911-04-20 · page 42 of 52
Life — April 20, 1911 — page 42: what you’re looking at
What you’re looking at
This page satirizes a rival publication called "Mental Life"—apparently a pseudo-spiritual magazine promising subscribers access to higher consciousness or "subliminal" enlightenment through paid mental subscriptions. The satire works through mock letters: an English subscriber complains the publication isn't funny and demands his money back. Life's editors respond that English subscribers need a week to develop the mental capacity to *understand* the jokes. A second letter from a woman describes her husband's resistance to the expensive "mental" subscription, asking if it's necessary. Life's editors mock both the publication and gullible subscribers by suggesting that reading their physical magazine is merely a "preliminary" to the real Mental Life—implying the whole scheme is absurd nonsense designed to separate fools from money. The cartoon mocks the pretentious spiritualism and pseudo-scientific "vibration" language popular in that era. The satire targets credulous readers willing to pay for intangible mental/spiritual benefits.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dear Sir: Have just subscribed to the Mental Life, ' and am bound to say there is nothing in it to } laugh at. It’s beastly bore. Send me back my money at once, ci G— B— S—. In accordance with our usual custom, we gave immediate i instructions to our yogi department to return the mental i @-rash to this gentleman, when it was suggested by Gee. Ime. ] Mit. that it might be well to wait until our subscriber had had time to sce the points of some of the gems in the particular number with which he began. This, we may say, solved the problem. To all of our English subscribers, we say, therefore, that it takes about one week after you begin to subscribe for your subliminal selves before you will begin to sce the humor in any given number of the Mental Life. Don't be discouraged if it takes two or three. We vibrate this information with every initial number, as fast as our English subscriptions are received, and hope to have no more trouble. We have received the following: Dear Sirs: e T have been subse: ef time, and find that ing mentally to your paper for some satisfies my uttermost needs; indeed, T have been on a continual mental joy ride ever since it has mentally subscribing, no other Life is neces- sary. This ought to answer everybody and show that we are not trying to play any game, Those people who are still groping about in the shades of unreality, who prefer to feel and sce a joke in type, and to express themselves in discordant and unharmonic physical laughter, will undoubtedly con- tinue to be subscribers to the paper called Life, which we believe is still issued. We admire their taste, consideri their limitations, We are told that they are the most in- telligent people on carth. We don't dispute it. We simply say for their benefit (we are paying for this space to say it) that in time we are bound to get them, Their reading of the regular physical Life is but an introduction to the Menta! Life to come. Be a subscriber to the regular Life by all means, if you so desire. We do not insist upon it, We can place you in tune with the Infinite much easier, if you have been one, because a preliminary reading of the physical Life is a help to the development of your subliminal self. We should ad- vise this lady's husband, there- fore, to renew his subscription (Concluded on page 807) comicbooks.com 43 Per = ery 6 ca THE SUBSCRIPTION LIST OF by THE IMAGINARY LIFE IS ha GROWING EVERY HOUR. fe se INCE the announcement that new been coming; but my husband declares that it doesn't do D subscribers to the Imaginary Life him any good. He says he hasn’t reached my plane yet and will be received at the rate of fifteen never expects to. Under these circumstances, do you think Po _ it is necessary for him to become a regular subscriber to what ju mental dollars a year, and that the [call the unreal, or coarse physical Life? In other words, by waiting list, owing to the increased as you state somewhere else, should he obey that impulse 1 help we have been able to get, has send in five dollars of his real money? Or, to put it in ar been abolished, the subscriptions have enol way, is it necessary for anyone to get both tn es been pouring in from all over the world. "Awaiting your vibration, I am ‘ We have had some trouble with our Yours, etc., L English subscription list. The rate of Nellie G—. Xv exchange varies somewhat from day to 8 day but if you are in England and wish This is what we term a trick question. It is sent in ob- p to subscribe, we will accept a flat rate of three pounds; there viously to commit us. This lady hopes to get us to advo- b is, of course, no extra charge for the additional distance. So cate the buying of the physical Life by sending in coin of the far as the Mental Life is concerned, distance is of no conse- realm, so that we shall then be convicted of trying to delude quence. We get new subscriptions from Australia just as people with an imaginary joy, while, in reality, we are only h quickly as from Connecticut or Hoboken. trying to increase our animal circulation. (We use “animal” | ¥ The main trouble with our English friends in i sense of purely physical, or material- f lies in the fact that we have to educate all sete .. . } the English subliminal selves up to perceiving ROWLe taken by On receiving this letter, we had almost a t —or perhaps we should say comprehending— SS seagjeary be '+- mind to vibrate her off the mental subscrip- | ‘ the point of our jokes which appear in the tion list, but we have concluded to, let her | ¢ Mental Life. Here is a vibration which we stay on probation, in hopes that se will in c have received from an English subscriber, time be able to throw off all of these bad j which we translate into coarse language in thoughts. . c order that some of our animal friends may And in order not to keep her in suspense, : see the difficulty. we will state positively that, when you are ; i