Life, 1911-04-20 · page 43 of 52
Life — April 20, 1911 — page 43: what you’re looking at
What you’re looking at
This page mixes satirical content with period advertisements (circa 1910s-1920s). **Main Satire ("Millions Coming In"):** Life magazine responds to a reader's complaint about their "Mental Life" subscription service—an apparent Yogi/spirituality mail product. The reader paid for mental rejuvenation but felt nothing after one month. Life blames the reader's location (Patchogue, Long Island) for having poor "vibrations," claiming he needs three months instead. The satire targets both pseudoscientific self-help schemes and magazine subscription scams of the era, mocking the mystical language used to excuse product failure. **Advertisements:** Include Johnston's candy ("Innovation Sweets"), English automobile tours, a car horn device, and Houbigant-Paris perfumes—typical consumer products of the period. The humor relies on readers recognizing the absurdity of blaming geography for spiritual failure and the proliferation of dubious mail-order wellness products marketed through magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ENG:.ISH TOURS By AUTOMOBILE PRIVAT CARS, GO WHERE YOU PLEASE. Mastrated Booklet Free By Post. MOTOR TOURING COMPANY, 43 Pembroke Place, - Liverpool, England. Cables—"* Travelling.” Millions Coming In Concluded from page 806) cach year, just as he has done. By and by, when he becomes conscious that he has a subliminal self, he will doubtless feel the need of only the Mental Life. Here is another inquiry, which de- i An nnovation by Johnston Good News# Candy Lovers . ” “Innovation Sweets Your enthusiasm over Johnston's Chocolates has encouraged us serves an answer: Dear Life: One day over a month ago, I was seated in a Long Island Railroad train, just leaving Patchogue. Suddenly, as I joked out upon the creeping landscape, I felt a loneliness that I can only hint at, and in this state it suddenly occurred to me to try the experiment you advocate, so I made a mental effort, and asked to give you a new package. Gee. Ime. Mit. to send me the imaginary Life. $ then I have been waiting in Dutch Bitter Sweets, Swiss Style Milk Chocolates and White vain. Life at Patchogue goes on the H Maraschino Cherries—Chocolate Dipped—have been your favorites. same dreary round, and I don't fecl any ' 1 better. Don’t you think under the cir- These delicacies, together with a few new Bonbons, Nougats, cumstances, that you would better send and Chocolate-Dipped Caramels, now can be had in an entirely back my mental cash? D new and original box containing them all—Innovation Sweets. We cheerfully admit our error. We Try them. Go to the dealer from whom you obtained the have stated, we know, that it takes a other Johnston favorites. Remember to ask for Innovation Sweets if you want better candies. week or ten days before you begin to feel the effect of the first number of the For five 2-cent stam, d to anyad- ye 24 ps we sen’ yal Sample Box g..55 generous sample box of Mental Life, and our correspondent was right in thinking that we had failed him. Innovation Sweets or any of the Johnston's Chocolates. Gs) Such, however, is not really the case. = Chocolates for Every Taste On looking up his vibration in our Yogi department, we find that he is a regular Chocolates E: dis Swiss Style Milk Chocolate Almonds Patchogue commuter. Now there are certain regions where the influences are Swiss Style Milk Chocolate Creams. such that it takes the Mental Life longer to penetrate to the subliminal selves than in others, and Patchogue is one. We do not expect any results from a Patchogue NJ-R-I-A-D Chocolates tion Sweets Ori Dutch Bitter Sweets White Cherries in Maraschino commuter under three months. If at Chocolate the end of that time, our correspondent experiences no joy, he may know that it is hopeless in his case. But he need have no fear. We will either return his money, or if we succeed in penctrating the dense jungle of the Patchogue vibra- tions—as we expect to—we will ad- vance his subscription three months, so that he will in the end lose nothing by it. Two Horns In One Two Positive Signals, Loud or Mild, with One Push-Button and One Operation It does away with all the cumbrous contraptions, and operated so simply—with the thumb of the free af from the button on the steering wheel. No matter where you are, or what you So Simple You Can Quickly Install It Yourself may be doing, say to yourself when you Adds beauty to the car—always effective and never offensive— read this, “Here goes fifteen to Gee. instant in operation at all times—practically no cost of operation Ime. Mit.” It will cost you only an —starts and stops instantly—changes from mild to loud on same effort 1 . Sof boundless Pressure —all parts enclosed in handsome brass tubing. baad: he permanency" 2 undies joy may be yours. For Automobiles or Motor Boats Gee. Ime. Mit. will get it. Ask your dealer or write us direct for our free booklets on “* Motoring " or “ Boating.” a. Perfumes and The Dean Electric Company fymax cine Houbigant =P ALIS soars of itishese In Every Stare juality Only, comicbooks.com