Life, 1911-04-20 · page 41 of 52
Life — April 20, 1911 — page 41: what you’re looking at
What you’re looking at
This page contains **advertisements and satirical content** typical of early 1900s Life magazine. The political/social elements: **"Modern Surgery" satire:** A mock-serious piece describing absurd medical transplants (borrowing bones from a dancing master's shin to graft onto a Puritan's leg). This satirizes contemporary surgical enthusiasm and the pretensions of medical "science"—poking fun at doctors experimenting beyond reasonable bounds. **Automobile ads:** The Jericho motor car signal, Rambler, and Thomas B. Jeffery Company ads occupy substantial space, reflecting early automotive culture's status-conscious buyers. **"Chin Reducer" advertisement:** A dubious beauty device marketed via pseudo-scientific claims, typical of era's unregulated health-product marketing targeting insecurity. **Abbott's Bitters ad:** A patent medicine advertisement—products like these often contained alcohol and made exaggerated health claims. The page exemplifies Life's dual purpose: satirizing contemporary American pretensions (medical quackery, consumer culture) while profiting from the very industries being mocked through advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PUTTHIS ON MY CAR WHILE I WAIT HERE’S ANOTHER MOTORIST who has found out that JERICHO Is the Perfect Motor Car Signal that ‘Warns Without Offence” Note the eagerness with which he approaches the tepair man. Note tne look of satisfaction on his face. They all look that way, once they become acquainted with the merits of this most efficient of Motor Car Signals. Best of all —that expression lingers -— because the merits of JERICHO are lasting. ‘The price: $7 to $10, according to size required. Forty-inch Of any a dealer o: _ Rambler ‘orty-incl The place: Of any accessory dealer or direct. Beir ty inch THE RANDALL-FAICHNEY COMPANY rates pasha ties Cnr the maker of the car you buy just as Send for illustrated booklet #1 on Accessories pos need for your car, carefully as you would choose your banker— for his stability, his integrity and his experience. The Rambler is the product of forty years of Mcdern Surgery manufacturing experience and embodies every advantage of comfort and convenience necessary to the man who values quality aboveextravagance. ‘The Spare Wheel is recognized the world over as the only solution for the tire problem. The change is made quickly and without the dirt so disagreeable to the well groomed. You can throttle down in crowded traffic as slowly as a man usually walks and take the hills and deep sand easily and without rushing, because of the offset crank shaft. Come to our salesroom, examine this car, note the adjustable steering pillar, gasoline lock, safety cranking device, extra large brakes, fine upholstering, long wheel base, big wheels and tires and accessible engine. We leave the decision to you. coe In principal cities @ telephone message to the Rambler D I representative will bring a car to your door for inspec ouble F, for example, in the hurry and ex- citement that such emergencies natu- rally bring about, a bone should be bor- rowed from the shin of a dancing master or vaudeville actor and dove- tailed into the nether limb of a strict and austere New England Puritan of the Cotton Mather school, there is no telling what preposterous incongruities might develop when the patient, fully tion, A postal will bring you the Rambler Magazine, Chin ay The Thomas B. Jeffery Company Main Office and Factory, Kenosha, Wisconsin Branches: Chicago, Milwaukee, Boston, Cleveland, New York, San Francisco Distigures PREVENT IT CURE IT By ‘SCIE! MASSAGE Professor E. A. Mack’s Chin Reducer aod Beautifier . (Patent Nov. 15, 19100 faribesa perfect home massage, ready for use at | Itimes Operated but afew minuteseach day. it recovered, happened to run up against fiddler to that of a “dry” leader in the rately, , ; i : a good lively string band playing rag- impending campaign, and that the un- ; time, speakable consequences should break out the ‘old-fashioned “dieting, Coming near home, suppose a slab of on him in one of the banner prohibition of the expensive masseuse. bone should be inadvertently transferred counties of North Texas. SIMPLE TO OPERATE from the arm of a bibulous Texas —Fort Worth Star Telegram, Is licht and eastly adjusted, By pulling the cords “Ive ited * rollers re Wve against the fatty, ereating the“ perfect massage’ t Tithous any Irritation Dut with a decidedi: ay Vert y agreeable nensa- Yon, A skilled masseuse could not operate as effectively, > ———= - — = - - ment Postpaid on Receipt of $10.00 5 rare end deci calab gladly ent FREE bebapelpeteiep sercty Wis FES eae foto ase with Cope Frat Onngt, Wine Jt. A ie oer ee ‘mall 38 £07 Fifth Avenue, NEW YORK ee ee pene GW. ANROTE'D C0: Baltinors Me ro