Life, 1911-04-20 · page 40 of 52
Life — April 20, 1911 — page 40: what you’re looking at
What you’re looking at
This page primarily features **insurance advertising disguised as news**, not political satire. The dominant article promotes The Travelers Insurance Company by highlighting architect John M. Carrere's fatal 1911 taxicab accident in New York City. The narrative argues that because Carrere—despite his wealth and prominence—died in a public conveyance accident, his $50,000 insurance policy paid out $116,000 due to accumulative benefits and doubling clauses for public accidents. The implicit message: even distinguished, successful men face urban hazards (taxicabs, trolleys), making accident insurance essential. The accompanying advertisements (Calox Oxygen Toothpowder, Swan Safety Fountain Pens, Gray & Davis Dynamo System) reflect early 20th-century consumer goods marketed to middle-class readers. Rather than satire, this represents **Life magazine's commercial function**: selling readers both products and the ideology that modern urban life requires constant protective purchases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ea ‘s ~ racy 7 oO Tay le he order ONE HUNDRED To Th S Lavi Age wal Ad Si dent Department cci A The can carry $50,000. MORAL: EEN STHOUSAMD» * Largest Single Accident J M. CARRERE was one of the most distinguished architects in America. LY $116000.00 New Yorks Insure Write today for detailed information about Accident Insurance. The Travelers also writes Guaranteed Low Cost Life Insurance. The Travelers Insurance Company HARTFORD, CONNECTICUT Indemnity Ever Paid He was the architect of the office buildings of the Senate and House of Representatives and alterations of the Capitol at Washington, of the Public Library, the New Theatre and other important buildings in New York, the designer of plans for the improvements of the civic centers of Cleveland, Baltimore, Hartford and other cities. On February 12th while riding in a taxicab on Madison Avenue in New York City it was struck by a trolley car and he was fatally injured. His death occurred March Ist. Mr. Carrere had an accident policy in The Travelers Insurance Company for $50,000. This policy had a yearly accumulative value, doubled in case of death in a public conveyance, and had additional benefits for surgical attendance or hospital service. The check reproduced here for one hundred and sixteen thousand dollars sent three days after death wasthe Travelers payment onthis policy. City life today is so hazardous, the cost of accident insurance is so low, it is a mystery why any man should try to get on without it. necessary for the man who can carry $5,000, as it is for the man who It is as in the TRAVELERS “SWAN SAFETY’ FOUNTPENS ‘Are absolutely necessary when travelling. The screw-down cap permits the pen to be carried in any position without leakage. When opened the ladder feed suppiles the ink steadily wkhost any surplus fow. The “Swan Safety’ will not blot or skip, Atall statlooers and Jewelers from #2.59 ep. ‘Write for ilustrated price list, it MABIE TODD & Co. 17 Maiden Lane, New York. 209 Sut 124 York St., Toronto, 7%, 89 High If (LOX ONCE WSS in Calox which makes it valuable to you. . . It is the Oxygen which by cleansing the teeth and sterilizing the mouth, conduces so greatly to better breath, It is the Oxygen which whitens the teeth and wards off decay. Test_Calox Free, Send your ————— name and \ address and receive our dainty sample and useful booklet, All Druggists 25c. Ask for the Calox Tooth Brush, 35¢. McKESSON & ROBBINS NEW YORK Books Received A Grain of Dust, by David Graham Phillips. (D. Appleton & Co. $1.30.) The Human Machine, by Arnold Ben- nett. (Geo. H. Doran Co. 75 cents net.) The Ashes of a God, by F. W. Bain. (G. P. Putnam’s Sons. $1.25 1 The Road to Avalon, by Coningsby Dawson, (Geo. H. Doran Co.) Wandering Ghosts, by F. Marion Crawford. (Macmillan Company. $1.25 net.) The Red Lantern, by Edith Wherry. (John Lane Company. $1.30 net.) The Colonel's Story, by Mrs. Roger A. Pryor. (Macmillan Company. $1.20 net.) Zoé, the Dancer, by Ida Wild. (John Lane Co $1.50.) Demeter’s Daughter, by Eden Phill- potts. (John Lane Company. $1.35 net.) The Golden Silence, by C. N. and A. M. Williamson. (Doubleday, Page & Co. $1.35.) Joyce of the North Woods, by Har- riett’ Comstock. (Doubleday, Page & Co. $1.20.) 804 GRAY & DAVIS DYNAMO SYSTEM Provides electric light for pou lamps and charges your atteries. Absolutely reliable. This Dyaamo exclusive features found in no other system. Small, compact, weight complete 19% Ibs. Constant speed. Driven by your motor. Favors battery by putting in tapered charge, Favors Lamps (exclusive feature) and runs lamps without battery, Shunt Wound when charging batteries. Compound Wound whea lighting lamps, Order our system for YOUR car—also get complete electric lamp equipment—be up-to- date, Write today for catalog E—describes Dynamo and illustrates our line of lamps. GRAY & DAVIS Manutacturere of Amesbury, Mass. Automobile Lamps comicbooks.com