Life, 1911-03-30 · page 6 of 45
Life — March 30, 1911 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising, not satire or cartoon content**. It features a full-page advertisement for the Overland automobile, manufactured by the Willys-Overland Company in Toledo, Ohio. The ad promotes the Model 51 Overland, displaying a detailed illustration of an open-air touring car. The text makes bold claims about the vehicle's value and quality, asserting it's "the greatest automobile value in the world" and encouraging potential buyers to compare it directly with competitors. The advertising copy emphasizes the car's manufacturing standards, pricing ($1,250), and specifications. There is no political satire, caricature, or social commentary present—this is straightforward early-20th-century automotive marketing aimed at middle-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
@ No other manufacturer can produce the car de- scribed below, sell it at the price we ask, and make a profit. ‘his fact which comparison will prove. Cer- tain it is, that no maker gives as much for so little. 25,000 Overland owners know this from experience. Model 51, with Fore Door and Centre Control, 110” Wheel’ Base, Tires 341313. A roomy, beau- tifully finished, luzuriously upholstered, ‘stylish car, equipped with a high duty 30 H. P. four- cylinder motor of great efficiency, quietness and flexibility. $1,250. @ We know, beyond all question, that Overland Model 51, shown on this page, is the greatest automobile value in the world. G We also know that it isn’t an easy matter for the man who is seeking the best car for his money to make a choice. @ He is perplexed by the conflicting advice of friends, preconceived prejudices, and the extravagant misleading statements of over- zealous advertising writers and automobile salesmen. @ There is one way to make the right decision quickly and care- fully and correctly, and that is to investigate, compare and judge for yourself. Make a careful comparison point for point. If it is possible take a ride in each of the cars. g The buyer who selects a car on the merits of this comparison and demonstration invariably selects the Overland. Consider and bear this point in mind always, that the Overland is a manufactured car, every part and every piece made by us, after our own design, by our own men, in our own plants. g Unlimited facilities, enormous production of exact standardized duplicates, an ideal organization, built up, controlled and directed by one man—John N. Willys—enable us to make the minimum price on the maximum of motor car efficiency. Write for an Overland copy. Will explain the full Overland line. The Willys-Overland Company, 139 Central Avenue, - - - TOLEDO, OHIO g The plants of the Willys- Overland Co. are the larg- est, most complete and best equipped. The Toledo plant alone covers over 30 acres. The five Overland chassis are absolutely stand- ardized. No maker in the world works to closer limits in fineness of fit. Model 51 Fore Door Overland Specifications MOTOR—We make five models, 22 body styles, 20 to 40 H. P, 4-cylinder motors, 96” to 118" wheel base, at prices ranging from $775 to $1,015. As we be- lieve in doing one thing at a time, as good as we know how, we devote this page exclusively to Model St, $1,250, The motor, like everything else in this car, is of our own design and manufacture, of the four-cylinder, four cycle type, 4”x 44” cylinders, has large water jacket and is cast singly. Cyl. inders are cast from a special grade of close-grained metal from our own formulae. Crank shafts, con- necting rods and all other forgings, made in our drop forge plant. are of high carbon manganese stec!, All bearings, cylinders, pistons and rings are ground to mirror smoothness, insuring long life, freedom from wear and positive compression. Cylinders off- set, motor suspended at three points from main frame braced for this purpose, dispensing with com- plication and weight of sub-frame. Entire motor constructed with a view. of accessibility. Piston rings fitted precively to 34 of 1,000 of an inch— bearings 1-1000 of an inch, It isn't possible to build a motor more accurately, of greater quietness or efficiency. WHEEL BASE—110 inches. TREAD—s6 to 60 inches. SIZE OF TIRES—34x 3}. SEATING CAPACITY—Five pissengers. TRANSMISSION—Three speed and reverse selective type CLUTCH cone. IGNITION—Dual system, with one set of spark plugs. High tension magneto battery. BRAKES—Internal expanding and external con- tracting. SPRINGS—2" semi-elliptic, three-quarterselliptic rear. STEERING GEAR—Worm and segment adjustable. Drop forged I-beam section. REAR AXLE—Semi-floating. E—Pressed steel, single drop, drilled in risid “jig to insure perfect alignment, all joints hot riveted, all angles heavily reinforced, LAMPS—Two gas and three oil. COLOR—Dark blue body, cream gear. BODY—Made by us. No better material or work- manship possible—open front or fore door at the same price. Price, $1.250 comicbooks.com