Life, 1911-03-16 · page 32 of 44
Life — March 16, 1911 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring an Abbott-Detroit automobile ad that dominates the left side. The car advertisement uses aspirational language about spring leisure and outdoor life to market luxury automobiles ($1,500-$1,650), appealing to middle and upper-class readers. The right side contains reader letters in "Everybody's Column." One letter from John J. Holmes (Amarillo, Texas) praises American Socialists for their "conscientious" efforts and criticizes "the rotten corruption of the dominant political party"—reflecting early 20th-century Progressive Era debates about socialism versus traditional politics. Another letter discusses stock market losses and investment stability, addressing concerns about financial speculation versus conservative investment in "successful enterprises." The smaller advertisements (Italian chocolates, French sardines, Yacht Club sardines) represent typical period magazine monetization. This reflects Life's function as both satirical commentary and commercial marketplace for affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You are now laying your plans for a season of healthful, invigorating life out-of-doors Your confining and hard work this winter has earned you the right to get out and enjoy the good things nature brings in the way of sunshine, balmy spring days, fresh air and the verdcn: fields. Of all gifts, fresh air and sunshine are the greatest. Of all.sensations, the one of being .cazried swiftly, silently and surely thru the scenes of such gifts is the finest. 6 i Make your spring and summer full end round—fill this season of your life with joy and happiness. Determine to live d live the best that you know how—not extravagantly but luxuriously and simply. The Abbott Detroit is designed to fit such a scene. To see one is totryone— 4 * to try one is to buy. ” a A charming ridein a perfectly balanced, luxuriously finished? foomy and powerful motor car, adds the flush which creates a 7 fect . omobile market of today we believe that the Abbott-Detrait not a peer under three thousand do! make this statement—you will confir make compai pring is at your heels, there are many wise buyers who have their plans made anc will enjoy these first fine days. v 2 f een = Touring Car $1500. Touring Car $1550.00: Demi-Ton yeas $1650.00; Roadster $1500.00 ; hen you start to Abbott Motor Co. : 120 Waterloo Street - Detroit, Michigan TALIAN CHOCOLATES ico fe-r-"s.se fate, find wh cream of rare nuts and fruits. Wonderful!’ Se.) UNIQUE BOOKLET, “* HATCH AN APPETITE” Describes in full. Write for it today, Broadway at 30th Street, N.Y. city Everybody's Column (Continued from page $47) reading and thinking, and as a net re- sult I am surprised at the logic of their arguments, and the conscientious and unselfish efforts of the American Socialists to better the condition of the masses; and I am more and more impressed with the rotten corruption of the dominant political party. The publishing of the truth can in- jure no one, and the policy of con- FRENCH SARDINE GREETS YOU Perfect Fish in Finest Olive Oil RENE BEZIERS & CO., Packers splendid movement for clean politics —pure government—and the moral, spiritual and physical redemption of the masses. Here's long life to Lire, and “ may thy shadow never grow less!" Joun J. Horses AMARILLO, TEXAS, February 18, 1911. Pensions To tHe Epitor: I was pleased to read in the issue of Lire of January 26 what you said con- cerning the proposal to add an im- mense sum to the already enormous amount appropriated for the payment of pensions; and I write this to com- (Continued on page $49) iThe Value of An Investment (2) new Dron Crow's Magazine is authority for the statement that the losses in stock value from December 31, 1909, to December 31, 1910, reached the enormous total on the New York Stock Exchange of $950,000,000. Such fluctuations in ‘market values "’ are not regulated by assets and liabilities, or by earning power. They benefit chiefly the trader, whose interest is in ‘* margins,”’ and are of in- terest to the man whose dealings are stimulated by the expectation of a prompt re-selling at a profit. Qtr is a large and growing classof conservative investors who are moved less by the trader's instinct than by the desire to secure from their surplus a per- manent interest in the development of successful enterprises. C (ised securities offered by the Sterling Debenture Corporation furnish in- vestment opportunities of this character. The enterprises on which they are have been subjected in each case to 2 thorough and _ searching investigation, and have justified their right to seek ad- ditional capital. By investing during the creative period, you will secure a return commensurate with the time liness of the investment. qr facts with reference to such enterprises on our current list will be mailed on application. ‘We employ no salesmen. Orders are re- ceived only through the U. S. mails of on personal application at our offccs. STERLING DEBENTURE CORPORATION Brunswick Bldg. Madison Square N-w York ——= spiracy of silence—only to slander it —can only operate to the good of this MEYER & LANGE, New York, Sole Agents, $43 comicbooks.com