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Life, 1911-03-16 · page 33 of 44

Life — March 16, 1911 — page 33: what you’re looking at

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Life — March 16, 1911 — page 33: Life, 1911-03-16

What you’re looking at

This page is primarily **advertising-focused** rather than satirical cartoon content. The main visual element is a **Makaroff Russian Cigarettes advertisement** featuring a profile photograph of a man smoking. The advertisement's appeal is notably **anti-commercial**: the copywriter emphasizes that his company prioritized quality over profit for five years, deliberately avoided aggressive sales tactics, and relied on product merit rather than advertising manipulation. This represents **early 20th-century marketing philosophy**—claiming integrity and restraint as selling points. The lengthy testimonial argues that producing quality goods naturally generates sales, positioning the brand as morally superior to competitors who "cut the quality." The page also contains **"Everybody's Column,"** a reader opinion section discussing pension eligibility and political corruption, and an advertisement for **"The Junior Tattoo"** alarm clock. The satire here is subtle: the cigarette ad's self-congratulatory tone about avoiding deception while using persuasive testimony is itself a sophisticated sales technique—ironic by modern standards.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

PITE” today, sa per ent of sterling ish in- racter. e se to 2 gation, eek ad- during ecure @ > times The Junior Tattoo Because a clock is an alarm clock is no reason why it should be ugly. The Junior Tattoo is a gem. Every twenty seconds for five.minutes its cheery call peals forth unless the silent switch is turned. It gently insists that you arise, without a rude jarring shock. Hardly larger than a watch, you can carry the Junior Tattoo wherever you go. Price $1.75 (in Canada duty extra) With an artistic gilt finish, $2, Complete in a rich feather (red, black or brown) case, $3. If your dealer docsn't sell it, send his name and price for as many as you want,” We will ship prepaid. Write for interesting, descriptive booklet, containing short story fhe Uprising of Joba Hancock Salesman. few Haven Cone °° 140 Hauttrow Sraeer Everybody’s Column (Continued from page $48) mend the position you take in the matter. Every person whose opinion is worth regarding will be glad to know that a very liberal pension is paid to all who are entitled to it—that is, to those who are disabled as a result of their service during the war. The very frequent additions that have been made to the pension list were mainly electioneering devices of the so-called statesmen whom the un- thinking voters send to represent them in Congress, typified by Cannon and other smaller pieces of ordnance; some of whom claim the right to re- election because of the great number of private pension bills they have been able to have passed, donating the pub- lic money to persons who were not legally entitled to it. The right to belong to the Grand Army of the Republic should be | Caluto- It’s exceedingly hard to make a good cigaret and sell it at popular prices. So hard that only a few people try it. So hard that most of those who try it fail, and either go out of business or “do like the rest of them” and cut the quality. So hard that we (my partners and I) went without @ profit for five years, and put tens of thou- sandsof dollarsinto the business, in order to keep up the quality and build the business to a volume which would leave us a net profit out of the mighty small gross margin in a quality cigaret. I have always believed thatif we produced the quality, the public would produce the sales. And that faith has been justified. Our advertising is intended and our salesmen are instructed to produce public confidence rather than sales. If we can do that the sales will take care of themselves. You will always find in MAKAROFF RUSSIAN CIGARETS a quality that corresponds with the straightforwardness of the advertising. We have now introduced the goods so thoroughly to dealers that you can get them almost anywhere in the best cigar stores, hotels, cafes, dining cars, etc. Any dealer who hasn't got them can get them quickly from his local jobber. If he docsn’t want to, we will supply. you Promptly. by mail, on receipt of the dealer's name and address, or simply his address, eo that we may investigate his reason for refusal. If you do not like these cigarets at the first trial. remember that they are mighty different from what you are accustomed to, and that the difference Is allin your favor. Take time to get a little used to them and you will find out just what we mean, Makaroffs are absolutely pure, clean, sweet, mild fobaeco, untouched by anything whatever to sive them artificial flavor, sweetness, or to make them burn, You will find that you can smoke as many as you want of them without any of the nervousness, depression or “craving " that follows the use of ordinary cigarets. Pure tobacco won't hurt you. You may not be used toit, and you may not like the first Makaroff, but you'll like the second one better. and you'll stick to Makaroffs forever if you once give them a fair chance. We have built this business on quality in the goods and intelligence in the smoker—a combination that simpiy can't lose, We waited quite a while, but it has won in our case and won big. ASK YOUR DEALER FOR MAKAROFFS 15 cents and a quarter in boxes of ten Natarafy - So-aFhrie Mail address, 95 Milk Street-—Boston, Mass. Sir Hiram Maxim the well-known Scientist and Inventor of the famous Maxim Gun, says that it is quite unnecessary to fer from Bronchitis and the perils of Winter Cough or any Throat or Nasal ailment. Writing from his Laboratory in London, he offers ‘osend to sufferers who will forward their name and t ress on a postcard to his sole licensees in the ited States, John Morgan Richards & Sons, Trdune Building, New York City, a free booklet pPaining how Ke came to invent the: ‘t Maxim ipe of Peace” and ‘Maxim Inhaler’ and the Bethod of relief and home cure for all the above ‘iments. Things Coming Dear Lire: The writer is one of the ramblers, a searcher of markets and a disposer of goods. At present the market is quiet, and having perused your Social- ist number the writer began to think what sort of a list he could make of what the people want—not the capital- ist or the Socialist, but the mean be- tween those extremes. (Continued on page sso) looked on as a great honor, but many wear its badge who are only what the real old soldiers call “coffee coolers,” and take advantage of their position to assist cach other to grab pensions, and the rightful members owe it to themselves and to the order to see that such persons who bring discredit on the organization are promptly weeded out. W. T. Bett. FRrankLIn, Pa., January 30, 1911. 49 comicbooks.com