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Life, 1911-03-16 · page 31 of 44

Life — March 16, 1911 — page 31: what you’re looking at

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Life — March 16, 1911 — page 31: Life, 1911-03-16

What you’re looking at

This page from *Life* magazine (dated February 10, 1911) is primarily commercial advertising with one satirical letter. **The Satire:** The "Everybody's Column" letter is from a convict imprisoned in a penal institution who received a subscription renewal notice from *Life*. The humor lies in his deadpan response: he cannot afford to renew because he's incarcerated ("where the diligence of the inmates is not rewarded with filthy lucre") and sardonically references bouncing a check previously, saying he'll subscribe for *Life* again "but not by check." The joke critiques both debt and the subscription business's persistent collection notices. **The Advertising:** The page is dominated by a Corbin Motor Vehicle advertisement featuring a Model 18 Five-Passenger Touring Car ($2,750), emphasizing durability and low maintenance costs—selling points for early automobiles. A smaller ad promotes Professor E.A. Mack's "Chin Reducer and Beautifier," a pseudo-scientific beauty device. The content reflects early 20th-century commercial culture and consumer marketing strategies.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Everybody’s Column ‘Our Sympathy Lire Pustisninc Co. GentLemen.—I have at hand your “Final Notice” that my subscription to Lire expired January 30, 1911. I note your assertion—" We previously sent you notice of this expiration, and now call your attention to it again, from no desire to annoy you with our per- sistency, but merely because we know how often such matters are overlooked or laid aside for future attention.” I admit that I received your “ pre- vious notification,” but beg to advise that it was not overlooked, neither was it laid aside for future attent Being a convict in a penal instita- tion where the diligence of the in- mates is not rewarded with filthy lucre, J am unable, at the present time, to accede to your polite invitation to renew my subscription to Lire. Your suggestion concerning checks and money orders is not received with any enthusiasm. When I get over the ef- fects of the last “check” I wrote I may subscribe for Lire, bet not by check. I desire to say, however, that Lire has helped to cheer many a dreary OOK up the concern back of it—its standing, reputation, size and business dealings—that 1s the guarantee that makes you safe. For over half a century the name Corbin has stood for the best—whether locks, hardware or automobiles. Behind every Corbin Car is a world-wide reputa- tion. When you buy a Corbin you get a car pro- duced in one of the best equipped and most thorough plants in the country. A car made of strongest materials by skilled work- men who are their own severest critics. A car that will give you dependable service and prove the cheapest and most economical by far in the end. A car that is built expressly for every-day, steady, hard use. Easy to get at operating parts—large roomy seats—upholstered in the best quality of leather —a car of elegance and beauty—combined with du- | rability and exceptional wearing qualities, A car that will take you there and back—no mat- ter how far or what may be the road conditions—and do it in a masterly manner. Never Wears Out When you buy your car be sure to look beyond the mere article No road too long, too rough, too steep or muddy for the Corbin, and above all the cost of up-keep i almost nothing. It isn’t the first cost that should influence you al together—it is the cost of maintenance that prov both the economy and worth of an automobile, The actual performance of Corbin Cars in th hands of owners is one of the best guides to follow iq your purchase. What it costs to run—the up-keep is the real test. Good reports are coming in from Corbin owne! from all parts of the United States. They ref the kind of material, the stability, the satisfactory running qualities, the perfectness of the Corbin Carl} which is still further proof of superior value and consequently acar that will give lasting service and satisfaction. The 1911 Model 18 Corbin Five Passenger Tour: ing Car $2750 is equipped with Imported Magneto, Top with full set of side Curtains, Prest-O-Lite Gad Tank, Headlights, Side and Tail Lamps, Batteries} Tire Holders, Q. D. Rims and full set of tools, etc} @ Write today for ovr beautifully illustrated catalogue showing] ail models jing our 40 for $3000 and 30 for $2000. CORBIN MOTOR VEHICLE CORP’N, NEW BRITAIN, CONN, PREVENT IT CURE IT By Scientific Professor E. A. Mack’s Chin Reducer and Beautifier furnishes a Best home massage, ready for use at all times, Used but a few minutes each day. it ickly, safely, surely effaces the most pronounced ble chin, dispels fabbiness of throat and lines about chin and mouth, inducing freedom of cir- Gulation and restoring curves of natural beauty, away with the old-fashioned “dieting,” rams and lotions, or the expensive masseuse, SIMPLE TO OPERATE Apparatusia light and easily adjusted. By pulling the cords . ate . you upon the fearless attitude you eraily and akefnately the dittie “ivorytceet ae my subscription has expired. Valve acalnst the fatty tissurs, creating the” perfect mamaze"* Regret fully ave taken “ingregard topthe” Warren Mibout any frritation or disagreeable sensation. A skilled - oe case. Rameuse eould notoperate as quickly or effectively, Sent Postpaid om Receipt of $10.00 ; : I am a Republican of life-long Mestrated and descriptive catalog gladly sent FREE Cauirornta State Parsow, standing, but the political persecution ___ PROFESSOR E. A. MACK San Quentiy, Cat, of Warren has caused me to do some $07 Fitth Avenue, NEW YORK February 10, 1911. hour for myself and comrades in this institution, and were it not for the “financial stringency” you would never have been under the necessity of sending me a “ Final Notice” that Concerning Warren Eprtor Lire: Deax Sin: As a constant reader of Lire I feel impelled to compliment (Continued on page 548) 47 comicbooks.com