Life, 1911-01-05 · page 94 of 104
Life — January 5, 1911 — page 94: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine (January 1911). The page promotes the Hupmobile, a moderately priced car ($900), competing against other 1911 automobiles. The image shows three well-dressed passengers in an open-air Hupmobile touring car, suggesting comfort and respectability. The advertisement's strategy is to convince readers that the Hupmobile offers premium features—wheelbase measurement, transmission quality, Bosch magneto ignition, and graceful design—at a price undercutting competitors. The text methodically compares the Hupmobile's specifications (110-inch wheelbase, sliding gear transmission) against unnamed rivals, arguing buyers shouldn't sacrifice mechanical advantages for lower prices. This reflects early automotive marketing: before standardization, buyers needed education about technical features to justify purchasing decisions. The Hupp Motor Car Company address in Detroit, Michigan anchors this as legitimate commercial promotion in a respected publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You've seen all the 1911 cars---Iis , with the $900 Hupmolt In the ensuing text-matter we have admitted to compari you might learn to look, in other cars, for those features—life-long guarantee, wheel-base, transmis make the price of the Hupmobile remarkable. mechanical advantages with which you cannot afford to dispense. w, what you can expect from every motor in America for 1911 You have a pardonable pride in the appearance your car, so we'll take the question of looks first You know, n car manufacturer s much for $900 as the al_values. y car offers you aph of the costlie: . even in exter Ss one more graceful Me mmon wp a mental photog can easily and ask yourself if there smart than the Hupmoby Let us call the roll of © : whic zhi Let v 1 the roll of cars, hich might fd tow 1, look about you. ‘s sold at a similar { the Hupmo! symmetry in more We know fully ur tion of size. mind—the wheelt base inches cost there can parison of value Hupmobile at $900 and any other car. latter equ in lengt unless the Ibase is 110 inches—the preci assenger French and Talia es it follows, is the only erica unde 0. size of the finest { cars whose § Lto-inch car so The que next ¢ ignition, length being disposed ake your ore of transm a and Again, no comparison can be made between the Hup- at $900 and any other car includes the sliding ge: by Hupanotate um of 109 upp Motor Car Company, Dept. J Ki iiverary pines. Japa . Assiralia, New Zealand, North and South ALL Alvis the petocipal capita of Europe and Eayuand: MODELS SHOWN Ae on with the Hupmobile any and every: With these Hupmobile features lacking, your lower py nless the latter ransmission and the Bosch MADISON SOUARI lich mak neto, davai The ing the A fhtor taspece te these two vit any Ca der $10 an a saving of ne amount y To elimin, found would ve now in the Hupmobil tee; the extra whe for every inch over 1 i and the Bosch m Pass on, then, to the character of sure that itis up to the fine mach rd of the Hupmobile mmission, magn any car U $400 in exe deducted before a abile cost, whic lling price of th son can be ti Now to thousands of Hupr external ac Is there much roc $00 is Detroit, Mich. tcensed under Seldet GARDEN JANUARY 7eh To ith comicbooks.com