Life, 1911-01-05 · page 93 of 104
Life — January 5, 1911 — page 93: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not satire or political commentary. It promotes the Truffault-Hartford Shock Absorber for automobiles, a suspension technology innovation of the early automotive era. The image shows a early 1900s motorcar with well-dressed passengers enjoying a smooth ride. The ad's central claim: shock absorbers make motoring comfortable by eliminating the "jolts and jars" from poor road conditions (ruts, bumps, cobblestones, railway tracks). The pitch emphasizes smoothness and comfort as selling points—suggesting contemporary cars without this technology provided an unpleasant, physically jarring experience. The "thirty days" money-back guarantee and the claim "we can fit any car" indicate competitive marketing for what was then a relatively new automotive accessory. There is no evident satire or caricature here—this is straightforward period advertising targeting car owners seeking improved ride quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Motoring, Without the Jolts and Jars— You realize it as soon as you ride in a car that is equipped with the [Fuftault - fartlord SHOCK ABSORBER Then, any road can be negotiated in comfort. Ruts and bumps, cross-roads and culverts, cobblestones and railway tracks are no longer bug- bears. With a Truffault-Hartford Shock Absorber beside each spring, posi- tively controlling its upward and downward movements, preventing violence in either direction, without detracting a mite from its flexibility, life in a motor is made doubly enjoyable. Truffault- The smooth, even, wavy motion of a Hartford Truffault-Hartford-equipped car is indescribably | pleasant. Learn the feel of it. Equip your car | without risk of dissatisfaction. Try the Truffault- | Hartford thirty days with the assurance that it must make good or we will. | Vrite, mentioning make, year and model. eS = 2 We can fit any car and make any car fit for any road. : 4 | | | | | HARTFORD SUSPENSION COMPANY EDW. V. HARTFORD, Pres MERSorn noaos 165 Bay Street, Jersey City, N. J. ‘| Ii p Branches: New York, 212-214 W. 88th St. Philadelphia, 250 N. Broad St. Boston, 319 Columbus Ave. a Truk. Chicago, 1458 Michigan Ave. Newark, N. J., 289 Halsey Street. Hartford Agency comicbooks.com