Life, 1911-01-05 · page 69 of 104
Life — January 5, 1911 — page 69: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's early 1900s era. The page advertises the **Rambler Sixty-three Coupe**, a closed-body automobile manufactured by the Thomas B. Jeffery Company of Kenosha, Wisconsin. The ad targets professional and business-class readers (doctors, businesspeople) who need personal transportation in bad weather without hiring a chauffeur. Key selling points emphasized: the car's enclosed comfort, ability to accommodate three passengers plus a drop-seat for a fourth, and suitability for city driving (theater visits, shopping, afternoon calls). The ad notes potential buyers can request an inspection via telephone or obtain a "Closed Car Book" for more information. The multiple branch locations listed suggest this was a nationally distributed publication reaching a prosperous, urban readership during the early automobile era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
nT Rambler Sixty-three Coupe Closed Foe the convenience and comfort of the doctor, business man or woman who has necessary outdoor errands in bad weather, and who desires to dispense with the services of a chauffeur, the Rambler Inside Drive Coupe is especially suited. Its distinctive appearance, warmth and comfort, fine interior finish and the advantage of driving slowly on high gear in crowded traffic adapt it for theater use, afternoon calls and shopping. Its range of usefulness is greater than that of the ordinary inside drive car, as the seat is so wide it wiil comfortably accommodate three, and a drop- seat facing the other will accommodate a fourth passenger. In principal cities, a telephone message to the Rambler representative will bring this closed car to your door for inspection. A postal will bring you the Closed Car Book The Thomas B. Jeffery Gompany Main Office and Factory, Kenosha, Wisconsin Branches: Boston, Chicago, Milwaukee, Cleveland, San Francisco New York Dealers: The Rambler Autos De of New York, 33-40 West G2nd Street, New York Wai TTT ccc A oO comicbooks.com