Life, 1910-12-01 · page 9 of 108
Life — December 1, 1910 — page 9: what you’re looking at
What you’re looking at
This is primarily **a full-page advertisement** for the Truffault-Hartford Shock Absorber, not political satire or editorial cartoon. The top section features a "Roll of Honor" listing automobile brands (Packard, Thomas, Studebaker-Garford, Pierce-Arrow, Oldsmobile, Columbia, Rambler, American, Halladay) — apparently all equipped with this shock absorber as standard equipment. The main advertisement emphasizes comfort and easy riding, positioning the shock absorber as essential to vehicle comfort. It includes technical diagrams and an offer allowing customers to test the product on their car for 30 days risk-free. This reflects early automotive marketing, when shock absorber technology was still a relatively new selling point for luxury and mid-range vehicles. The "Roll of Honor" format was a common advertising technique to build credibility through brand endorsements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PAGKARD PIERGE-ARROW THOMAS OLDSMOBILE STUDEBAKER-GARFORD GOLUMBIA CHADWIGK RAMBLER STEVENS-DURYEA AMERIGAN APPERSON ETG.ETG.ETG, HALLADAY WB. ALL HAVE TRUFFAULT-HARTEORD SHOCK KRSORBERS AS REGULAR EQUIPMENT. a eS H z THE CARS OF COMFORT There are thousands and thousands of them and they all wear » [Futteult- fartlord SHOCK ABSORBER The greatest commendation that can be given any car is that “it rides easy,’’ for with this feature assured, comfort is realized and economy as well. All Truffault-Hartford-equipped cars ride easy. All are comfortable, all economical. The demonstration of this is within your reach without risk. You can try the Truffault-Hartford on your car for thirty days. If it does not make good, we will. Truffault- There’s a way to secure good roads independently of federal, Hartford state or municipal authorities, and it's the Truffault-Hartford way. With your order, mention make, year and model of car. We will send a set and with it a blue print showing how to make easy, quick attach- EAN ment to your car. After thirty days you say whether your money comes back. TRUFTAULT MARTFORD We can fit any car and make any car fit for any road. HARTFORD SUSPENSION COMPANY 165 Bay Street, Serey Clty, N. J. Branches: New York, 212-214 W. 88th St. Philadelphia, 250 N, Broad St. Boston, 319 Columbus Ave. The sien Chicago, 1458 Michigan Ave, Newark, N. J., 289 Halsey Street. of the Truffault- Hartford Agency