Life, 1910-12-01 · page 4 of 108
Life — December 1, 1910 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for Rubberset shaving brushes, not political satire. The page contains: 1. **Technical description** (left column): Explains Rubberset's vulcanized rubber construction, emphasizing bristle durability. 2. **Main advertisement** (right): Promotes Rubberset brushes as superior to competitors because bristles won't loosen or fall out, even with age and hard use. It contrasts this with ordinary brushes that fail due to deteriorating glue. 3. **Illustration** (bottom left): Shows a man using a shaving brush—a straightforward product demonstration image. The headline "The CONSTRUCTION that defies DESTRUCTION" is the advertising slogan, not a political reference. This appears to be a standard early 20th-century trade advertisement from the Rubberset Company in Newark, New Jersey.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RUBBERSET construc- tion defies destruction, Study the inside facts as indicated by cross section in the pic- ture. All the bristles are deeply imbedded in hard vul- canized rubber, In the process, the soft rubber works itself around each bristle and is then turned to flint hard- ness by our vulcanizing process. No bristles can possibly work loose—they’re there till Doomsday, because the base that holds them ts impervious to all chemical action—hard wear or abuse. “that defies. | \ DESTRUCTION, Each bristle gripped in hard, cach gemiine brush vulcanized rubber } « TRADE MARK A RUBBERSET Shaving Brush likes hot water —is fond of hard rubbing—doesn't mind old age because in ten years from now it'll be as good as the day you buy it. Ordinary shaving brushes depend on the glue pot, bind- ing, sewing or cementing to hold the bristles. Hot water melts glue—wires rot—threads break—cement crumbles and the brush smears your face, fills the lather, and impairs your razor with loose bristles. A RUBBERSET is worth its price, because it can never lose its bristles and besides, look at the economy ! The cheapest RUBBERSET Brush is sure to have longer life than costly other kinds. The grades range in price from 25c. to $6.00. The $1.00 quality and better are made with badger hair and Albright Ivory handle. A handle that can’t crack, turn color or weaken. The range of styles is big—there’s every shape and size and sort of Rubberset Brushes to satisfy every fancy and every need. Most every Druggist, Hardware Dealer, Depart- ment Store sells RUBBERSET brushes. If yours does not sell them, send for our catalog, mention- ing dealer's name. You'll want Berset Shaving Cream Soap —the healing lather—25c. a tube—everywhere. Rubberset Company Factories and Laboratories NEWARK, N. J. hae A 2 og Sle, ~ > al iss) wi BEE wea SSSSSSSSEE ES comicbooks.com