Life, 1910-12-01 · page 5 of 108
Life — December 1, 1910 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political cartoon**. It's a full-page advertisement for McCallum Silk Hosiery, published in Life magazine during the Christmas season (based on the "For Christmas" headline and festive garland decorations). The page features illustrations of women and men modeling silk stockings and hosiery, with product descriptions and model numbers. There is no political commentary or satirical content visible. The decorative elements—wreaths, ribbons, and a candlestick—are purely ornamental holiday imagery meant to encourage Christmas gift-giving. This represents historical advertising conventions rather than editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Annual Sebscription ie Copies, Ten Ceats. 1 Sed the British Postessions —) For CHRISTMAS The unusual gift is the difficult gift to select. To have it also appropriate often costs more than one cares to pay. McCallum Silk Stockings are unusual because of their high quality and great variety of styles—all of which sell at moder- ate prices. “They make a gift of unquestionable appropriateness. McCallum Silk Hosiery was the first to be manufactured in the United States. It not only surpasses all other domestic hose, but also imported silk hose. We sell over a million pairs a year—more than any other manufacturer. = Ess BOC gr 2. Accompanying each pair is our Guarantee Envelope insuring you against any defect in material or manufacture. Our hosiery is never sold without this guarantee envelope. ALE Callum Silk Hosie ry As Particularly Appropriate for Christmas Gifts to Women We Recommend the Following Numbers. Your Dealer Will Show Them to You: No. 201—a very thin, fine, brilliant silk stocking, especially suited for evening wear, In black ‘only’ with Black self-clock, No. 113 and No. 122 are both fine gauze, medium weight, of unusually good wearing qualities. In black only. No. 153 is their companion in white and all colors. No. 401 is an extra heavy weight with double heel, sole and toe. All silk opera length. Especially suitable for winter wear. In black and all colors. McCallum Silk Hosiery for Men No. 308 in black, and No. 327, its companion, 5) these six eioclingse}| i alll colors. These are fine pure silk half hose, H| aregsaruntcedagainet | suitable for daily wear. No. 329, a ribbed two- pellenadtegte= (C! | tone in staple combinations of color. Your dealer Wormekers: +] will show them to you. If he hasn’t them write Be Cullum ~-| us direct and we'll see that you're supplied. PERERA, Send for our free booklet, “Through My Lady's Ring "—containiog . , denctotn of cl McCabrs ses, ‘Whenever you buy alk hosiery, ash Thie Guc 5 ronrarantee Envelete — MeCallum Hosiery Company, Northampton, Mass. Yor mending. Largest Producers of Silk Hosiery in the World SSeS eS ie