Life, 1910-12-01 · page 3 of 108
Life — December 1, 1910 — page 3: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a straightforward advertisement from *Life* magazine promoting Williams' branded holiday gift packages. The page advertises three product lines: "Williams' Trio" packages for men (containing shaving stick, talcum powder, and soap) and women (toiletries), plus a "Williams' Quartet" for general gifting. The ad emphasizes these as attractive, useful Christmas presents "for both men and women." The decorative typography and illustrated product boxes reflect early-to-mid twentieth-century packaging design. The company's Connecticut address and distribution method (through retail dealers or direct mail) represent typical commercial practices of the era. This represents routine consumer advertising rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
erful, usine ential iring. 1 the CH. Christmas Presents that will delight everybody—everywhere Williams’ Trios and Quartet are the names given to the very beautiful packages containing different assortments of Williams’ famous Shaving Stick, Tale Powder and other toilet luxuries, especially designed for holiday gifts for both men and women. Get these useful and artistic packages from your dealer. If he fails to supply you, write us ‘mmediately for full information and_ full-color illustrations. Address The J. B. Williams Co., 75 Addison Street, Glastonbury, Conn. Made by the makers of Williams’ Shaving Stick and Talc Powder Williams’ Trio for The Man Who Shaves Himself contains: One Williams’ Shaving Stick One can Violet Supreme Talcum Powder One cake Jersey Cream Soap in silver-plated soap box Williams’ Trio for My Lady’s Dressing Table contains : One can Violet Supreme Talcum Powder One can Dentalactic Tooth Powder One cake Jersey Cream Soap in silver-platea soap box Williams’ Quartet—for anybody, anywhere—contains : One 6-02. bottle Toilet Water—Rose, Violet or Lilac One can Dentalactic Tooth Powder One can Violet Supreme Talcum Powder One cake Jersey Cream Soap in silver-plated soap box