Life, 1910-12-01 · page 21 of 108
Life — December 1, 1910 — page 21: what you’re looking at
What you’re looking at
This is not a political cartoon but a product advertisement for Victor-Victrola phonographs. It appeared in *Life* magazine and promotes three model styles (priced $75–$150) featuring wooden cabinet designs. The ad emphasizes the instrument's superior "tone quality" and claims it set an industry standard when introduced "four years ago." The marketing strategy includes the famous Victor trademark—the dog listening to "His Master's Voice"—which appears on the lid of each machine. There is no satire or political content here; it's straightforward commercial advertising typical of early 20th-century *Life* magazine, which carried substantial advertising alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: Gitt | begin bscrip- of your ictor-Victrola Three new styles Victor-Victrola X, $75 Mahogany or oak Victor-Victrola XI, $100 Mahogany or oak Victor-Victrola XIV, $150 The first and only Mahogany or oak with racks for records . 1 ; instrument of its kind No other musical instrument possesses the clear, beautiful, mellow tone-quality of the Victor-Victrola,. When the Victor-Victrola was introduced four years ago, it created a sensation in the musical world and set a new standard for tone quality. And that tone quality is still supreme today, Look for the Victor dog on the lid of every Victor-Victrola