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Life, 1910-12-01 · page 20 of 108

Life — December 1, 1910 — page 20: what you’re looking at

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Life — December 1, 1910 — page 20: Life, 1910-12-01

What you’re looking at

This page from *Life* magazine (undated, but likely early 1900s based on style) is primarily **advertising and promotional content**, not political satire. The main content is a "gift subscription" advertisement for *Metropolitan Magazine*. The pitch: readers can give a year's subscription as a Christmas present—14 issues for the price of one—and the publisher will mail a decorative announcement card to arrive Christmas morning, with the donor's name printed on it. This solves the gift-giver's problem elegantly. The page also features ads for practical holiday gifts: a **Bissell carpet sweeper** and a **red cedar chest** (for storing linens and protecting against moths and dampness). In the left column, "The Literary Zoo" and "Writing About Nothing" are book-review essays discussing contemporary writers like Jack London and Henry James—unrelated satire about literary culture. There is **no political cartoon** on this page. It's a commercial publication selling subscriptions and merchandise to affluent readers seeking appropriate Christmas gifts.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Youcan't select an articleat double the cost that willcontrib- uteasmuch genuine pleasure and sati: faction toa friend as a Bissell Sweeper. Made of the riche: woods, hand polished and with metal parts all nickeled, the “Bissell”? makes a most appropriate and acceptable holiday gift, and will be a constant reminder of the giver for ten years o1 more. Thousands of Bissell Sweep: ers are used every year as wedding and holiday presents. For sale everywhere. Prices $2.75 to $5.75. Send for booklet. Buy of your dealer betwe uary let, send us senalip within one week fom dateof purchase,and we will send you GRATIS a fine quality black Feather card case with no printing on it. (11) BISSELL CARPET SWEEPER CO. Dept, 132 Grand Rapids, Mich. (Laveen sal Only Restate Carpet Bevo abente tha We.) The Literary Zoo (Continued from page 955) ever country we investigate the sub- ject we find that the literary men do the weeping. Gabriele d’Annunzio has shed tears more copiously than any other living Italian. The procedure is expected of the great writer on the continent of Europe. The practice might profitably be initiated over here and the novelists ought to introduce it Jack London should begin. Let him weep over his last book. He has good reason to, Writing About Nothing The great drawback in writing abou: some subject in particular is the neces- sity of mastering it. Even when one has mastered it there is little reason to infer that anybody cares to be told about it. Furthermore, any fool can write upon a theme with which he is thoroughly familiar. The — brilliant writer is he who can make himself arresting when he has really nothing at all to say. Nor does there seem any solid ‘basis for the theory of some critics that one should be always writ- ing about something. No doubt, in order to tell a story one must have a story to tell, but it does not necessarily follow that one will tell it well. The best effects are those of the story one has to tell, which one starts to tell and which one leaves after all. untold be- cause that is so much more interesting. Such are the general considerations which make the five short stories which Henry James has brought together in (Concluded on page 061) Red Cedar Chest Is a Fine Xmas. Gitt Sih ia ¢ moth balls re- quired. Dust and-damp-proo!. Saves cold storage expenses. Very roomy. 4 ft. long: 2 ft. wide: 2 ft. high, big drawers. A magnificent chest. Hand po capper bands. Beautiful Xmas Gift. Needed We have many other styles. ight prepaid trom our fact to your home.” No dealer's profit. Wate for illustrated cata Shows all styles and gives prices. PIEOMONT RED ; [LERORT, AED, CEDAR, CHEST CO., Dept. 43, States ~ Let Us Be Your Santa Claus A FOURTEEN-TIMES PRESENT AST year we played Santa Claus for many | perplexed people, who solved their Christ- mas-gift problem by giving a year’s sub- | scription to the Merropotitan. This year we ex- pect to go down many more chimneys. We com- missioned one of our cleverest artists to make up a dainty Christmas announcement card. He caught the spirit of the thing and has turned out a delightful Christmasy creation. One of these card announcements will be mailed with cach gift-subscription we receive this year to arrive Christmas morning. The name of the donor will appear on the card, as shown in the reproduction on this page. Unfortunately, it is a mechanical impossibility for us to show you here the card in its real coloring. Catching the Holiday spirit ourselves, we are going to send with each sub- scription the November and December numbers without charge, and begin the subscription with | the January number for a year. In other words we | are going to give fourteen numbers for the price will be of twelve. All you have to do is to send the name, or names and addresses, of your friends and relatives, accompanied with a remittance of $1.50 for each subscription, and we will do the rest. There are not many presents you could buy for $1.50 in any department store that would begin to be as acceptable as a fourteen-months’ subscrip- tion to the Metropotitan —a gift that any of your friends will appreciate. It’s a fourteen-time pres- ent, and your thoughtfulness will be remembered when the receipt of a more pretentious gift would have been forgotten. Please do not delay send- ing your order until just before Christmas. Our mails run up to thousands of letters daily during December, and you will ease the burden of our clerks by sending in your subscriptions just as soon as you read this announcement. Then again, your order will receive better attention, and there is less likelihood of mistakes occurring in the filling of your subscriptions. METROPOLITAN MAGAZINE CO, 288 Fifth Ave. New York City. the Publishers to announce that THE METROPOLITAN MAGAZINE ent you for one year commencing with the January Issue