Life — December 1, 1910 — page 22: what you’re looking at

What you’re looking at

This page is primarily an **advertisement for Locomobile automobiles**, not political satire or a cartoon. The image shows two early racing cars on a track with spectators behind a white fence and tall poplar trees in the background, typical of 1911 motorsports venues. The ad promotes 1911 Locomobile models, highlighting features like high-tension ignition, four-door bodies, demountable rims, shaft drive, and four speed options. Two engine sizes are advertised: the 30 Four Cylinders (3500) and 48 Six Cylinders (4800). The Locomobile Company of America, based in Bridgeport, Connecticut, maintained offices in major American cities. This reflects the early automotive industry when car racing demonstrated technological advancement and appealed to wealthy buyers—the primary market for luxury automobiles.