Life, 1910-11-24 · page 40 of 48
Life — November 24, 1910 — page 40: what you’re looking at
What you’re looking at
This is a title/advertisement page for *Life* magazine's special Christmas issue—108 pages for 25 cents. The page promotes both the current holiday edition and solicits new annual subscriptions. The circular illustration appears to be by Charles Dana Gibson, *Life*'s famous cartoonist known for the "Gibson Girl." The image itself is largely obscured in this reproduction, but Gibson's work typically featured satirical social commentary on American manners and relationships. The text uses humorous, tongue-in-cheek language ("Obey That Impulse," "Don't Read This, It's an Old Idea") to pitch subscriptions as an ideal Christmas gift—suggesting 52 weeks of entertainment without requiring references, only "good money." The magazine emphasizes it has doubled circulation and promises continued quality content next year. This is primarily a sales pitch wrapped in period humor rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
re) [HEe’s Great Christmas Number One Hundred and Eight Pages 25 Cents EVERYWHERE NEXT WEEK Remember that, if you are a regular subscriber, this number is included in your subscription. If, as soon as you see this, you will sit right down and send us your sub- scription to begin with December, we will include this number, and you will get started right. It is only a joyous precursor of gigantic numbers that will follow, beginning with the first of the year. Obey That Impulse. NEXT YEAR. The centre page cartoon in i We shall have something to say very soon . . about our program for next year. this enormous number is by i ; never retrogrades. It is progressive. Every number means the power to produce a better one afterwards. Last year, about this time, / we promised our readers a full year, During Charles Dana ‘ this time LIFE has doubled its circulation. Next year we shall repeat this unique and Gibson , extraordinary feat—with your help. Don’t Read This, It’s an Old Idea By the way, if you are in the slightest doubt as to what to give anybody for Christmas, just send them LIFE for one year. It has exceptional desirability as a Christmas gift, because the recipient is getting a continuous round of joy for fifty-two weeks. No references required. All we ask is good money. And now is the time. Subscription, $5.00 Canadian, $5.52 Foreign, $6.04 comicbooks.com