Life, 1910-11-24 · page 41 of 48
Life — November 24, 1910 — page 41: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, with one article excerpt about literature. The main content is an **AT&T advertisement** using a rowing crew as a metaphor. The image shows eight rowers working in synchronized unison; the text compares their "perfect team work, co-operative effort and uniform action" to telephone operators managing millions of daily calls. The ad's message: AT&T's massive infrastructure (ten million miles of wire, five million phones, over 100,000 employees) functions seamlessly only through centralized coordination under "One Policy." The irony—invisible to modern readers but likely intentional for 1911 Life readers—is that AT&T's monopoly was simultaneously under antitrust scrutiny. Presenting the monopoly as a beautiful system of cooperation and universal service was propaganda defending AT&T's integrated control. The page also includes ads for **Philip Morris cigarettes** and magazine subscription services, plus a literary column discussing "indelicacy" in modern novels (authors like Elinor Glyn), reflecting contemporary debate about propriety in literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PooLEY COMPANY High Class Decorators and - Furnishers ae and Thirty-first Street NEW YORK Madison Av The Literary Zoo (Continued from page 926) of what used to be called polite litera- ture, although nowadays it has grown quite rude. Are we to have our lit- erature wide open, like the novels of Robert Herrick and the poetry of pas- sion, or shall we keep the lid on, with such results as Alice Brown attains in “John Winterbourne’s Family”? I am in favor of keeping the lid on tight, as the police say, because one never knows what the author of “The Beloved Vagabond ” will give us next. Mayor Gaynor disposes of the matter by in- sisting upon outward decency, and per- haps Moffat, Yard & Co., in closing their next contracts with Reginald Wright Kauffman and George Sylves- ck, might profit by so good an | a ar Raettes The cuperlative degree of cigarette-quality. Conbritee 256 in boxes of ten Ambassad the after 35c dinnersize In Cork and Plain Tips " The Little Brown Box” ET EOE te. —___1-— +4) The Work that Counts There is no wasted energy, no lost motion in the work of the "Varsity Crew. Perfect team work, co-operative effort and uniform action are strikingly exempli- fied. The same principle of intel- ligent co-operation exists in tele- phone communication in__ its broadest application. In handling the talk of the nation the Bell operators respond to millions of different: calls from millions of different people, twenty million communications being made every day. Ten million miles of wire, five million telephones and thousands of switchboards are used to handle this vast traffic. More than a hundred thousand employees, pulling together, keep the entire system attuned. Unity is the keynote. Without this har- mony of co-operation such service as is demanded would be impos- sible. One policy, broad and general, in which uniformity of method and co-operation are the under- lying principles, results in univer- sal service for nearly a hundred million people. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES «One Policy, One System, Universal Service” The Reign of Indelicacy Semiramis, were she alive to-day, would be writing novels with a pur- pose. The Purpose would be that of Elinor Glyn in “ Three Weeks,” a pur- pose realized remorselessly in her latest effort, “ His Hour.” Elinor Glyn is to modern literature what Faustina was to Marcus Aurelius Antoninus. Mar- cus Aurelius Antoninus, according to Gibbon, was the only man in the Ro- (Concluded on page 931) 929 dhe lnrpest in the wor! Magazine or ingly Low Prices, and gives quick. | accurate, reliable service. | Save Magazine Money Our 191 tort Catalog I'sts more than 3000 Periodicals and Club | Otters. Free 1911 Catalog WRITE 1 FOR IT Hanson's Magazine Agency, furnishes any Newsparer, It's a Big Money-Saver. GET FREE this great x Magazine Catalog Send Us Your = Name and ‘Address NOW ars: J. NSON'S MAGAZINE AGENCY Bo" Hinneon Block, Lexington, Ky.