Life, 1910-11-24 · page 39 of 48
Life — November 24, 1910 — page 39: what you’re looking at
What you’re looking at
This page contains advertising for life insurance and a fortune-telling game, not political satire. **Left side:** "Life's Infallible Fortune Teller" is a humorous parlor game predicting what wives future husbands will have—ranging from women who "wish she had been the only child" to anarchists who litter homes with "dynamite bombs." It's mild gender satire, playing on period anxieties about marriage. **Right side:** A Equitable Life Assurance Society advertisement uses emotional appeals targeting men, asking whether their families would survive financially if they died. It frames life insurance as a moral duty, warning men not to leave wives and children dependent or destitute. Both pieces reflect early 20th-century assumptions: wives as dependents, marriage anxiety, and the emerging insurance industry's marketing strategy of using family responsibility and fear to sell policies. The fortune-teller mocks stereotypical "types" of wives men feared marrying.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A PRIVATE TALK WITH MEN ONLY RE you doing your duty by your family? What would happen to your wife and children if you were taken away? Would your wife have what she has now? Would your children be educated? Would they be dependent on others? Would y..r wife have to earn her own living? @ Th. se are most serious ques- IRS secre nos tions which every good man should answer to ee his own satisfaction. @ Life insurance is the Gr F- HEUBLEIN & BROTHER one sure way to make provision for your family darted NeeTTore Landon, after you are gone. &? There is no other luxury LIFE-SINFALLIBLE FORTUNE Teer in the world like the thought that whatever If you were born oa happens to you your family is provided November for. & Get some Life Insurance before you "G8 Your future wile Your future husband sa become disqualified, will be very tond of will have mulitary her own family, and aspirations, Don't often you will be laugh at him be unkind enough to QZ cause he likes to wish she had been put on regimentals the only child of and strut. parents who were " , “Strongest in the World” also only children. “HS Your future wile ‘Your future husband #6 witbefond of pets, wilrhave thre mil ‘ THE EQUITABLE and the cause of lion dollars and a Your separation will QQ penurious disposi LIFE ASSURANCE SOCIETY be her insistence on tion, You will be yer suinesbekh, — Senyniion: , OF THE UNITED STATES PAUL MORTON, President, 120 Broadway, New York “WS Your future wile ‘Your future husband 2 will be the daughter will be a temper- ot an English Duke. ance lecturer who She will insist on will have to powder AGENCIES EVERYWHERE! Nonein your town? Then why not your ringing the his nose to look the recommend to us some good man—or woman—to represent us there ? Great door bell, and send- part. opportunities to-day in Life-lasurance work for the Equitable, ing in your card every time you come home. THE EQUITABLE SOCIETY, 120 Broadway, New York “WB Your future wife ‘Your future husband 4 Without committing myself to any action, I would like to know what it would will have anarchis- will be a stock bro- cost to secure an Equitable poticy for $ : tic tendencies, and ker who will com- will cause you an- bine business with noyance by litter- hospitality. You Name....-..+ ing up your house wit! have some curi- ; with dynamite ous dinner guests. Address . . bombs. person mow........ +. Years of age.