Life — November 10, 1910 — page 5: what you’re looking at

What you’re looking at

# Life Magazine Advertisement Analysis This page is primarily a **Victor Records advertisement**, not a political cartoon. The ad promotes the superiority of Victor Records by listing famous opera singers of the era who exclusively recorded for the company: Melba, Tetrazzini, Eames, Farrar, Calvé, Gadski, Sembrich, Michailowa, Journet, Plançon, and Witherspoon. The accompanying image shows a dog listening to a gramophone—the famous "His Master's Voice" trademark imagery associated with Victor Records. The satire is gentle: the ad humorously suggests that even a dog recognizes the superior quality of Victor recordings, implying that these world-class singers chose Victor as their exclusive label. The right column contains unrelated editorial content about literary criticism.