Life — November 10, 1910 — page 6: what you’re looking at

What you’re looking at

# Life Magazine - "Life's Great Auto Race" (circa 1910) This page announces an advertising competition in *Life* magazine where automobile manufacturers compete for publicity. The headline's phrase "There Is No Woman At The Bottom of Life's Great Auto Race" is a satirical jab at the famous phrase "there's a woman at the bottom of it all," suggesting that this competition is purely about business and advertising rather than romantic or sentimental matters. The silhouetted figures (woman on left, man on right) represent everyday people observing the race. The standings list shows competing automobile brands by advertising lineage accumulated between October 1910 and April 1911. The satire mocks corporate competition and *Life's* own profit motives, while the "Man's Contest" subtitle emphasizes this as serious business competition, not entertainment.