Life, 1910-11-10 · page 6 of 44
Life — November 10, 1910 — page 6: what you’re looking at
What you’re looking at
This page announces an advertising competition in *Life* magazine where automobile manufacturers compete for publicity. The headline's phrase "There Is No Woman At The Bottom of Life's Great Auto Race" is a satirical jab at the famous phrase "there's a woman at the bottom of it all," suggesting that this competition is purely about business and advertising rather than romantic or sentimental matters. The silhouetted figures (woman on left, man on right) represent everyday people observing the race. The standings list shows competing automobile brands by advertising lineage accumulated between October 1910 and April 1911. The satire mocks corporate competition and *Life's* own profit motives, while the "Man's Contest" subtitle emphasizes this as serious business competition, not entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There Is No Woman At The Bottom of [ees Great Auto Race NOW ON IT’S A MAN'S CONTEST HOW THE CONTESTANTS STAND THE FIRST QUARTER STRETCH TO DATE Locomobile...... . cece eee 1,260 lines Packard....... 00.0000. 00 0 . 1,260 lines McFarlan....... s--++. 840 lines In the Great Christmas issue will be pre- a Oldsmobile. ... 840 lines Overland. : 840 lines The contestants are rapidly nearing December first. sented their relative position at that time. Pierce Arrow.......... bees cee eeee 840 lines Meanwhile their standing up to the present moment is given to Rambler..............- 840 lines the left of this column. SHOALS 5 ooo crecee asecrine 840 lines Thomas Flye wove ecaee . 840 lines The suggestion has been made that we give a booby prize for 840 lines 634 lines sass neste s 448 lines Rauch & Lang Electric....... 448 lines Not a bad idea. Baker Electric ims seeee 420 lines Chalmers... ae : : 420 lines In the meantime, we call attention to the fact that every con- Cunningham...... ceseeee 420 lines Franklin eer ord -+ + 420 lines Hudsonsssvsysisvisiacurerscons ... 420 Lines Hupmobile... 2 sss 420 lines We furnish all the gas. Maxwell Briscoe......... cose. 420 lines Stoddard Dayton............. ces 420 lines Correja vetemwees 94 Hines the result with feverish interest. Marmon.. eee sees 224 Lines Premier , meee .. 224 lines aaateg ig aie sess 224 lines While there’s LIFE there's publicity. 224 lines Waverley Electri Leteageteceeseses 224 lines Brewster..... . vieeteeseeseecs 210 lines LIFE as a prize for the greatest number of advertising lines in L1FE Club Car... on ¢ ara: ig:ayngeeetie 210 lines from October Ist, 1910, to April 1st, 1911. The cup is twenty Kelly Motor Truck. : 210 lines the automobile having the least number of lines between October, 1910, and April, 1911. Maybe we will. testant in this race, no matter what his position, is entitled to last- ing glory. Besides, it’s business. No breakdowns. Six hundred thousand readers are waiting Be calm, gentlemen, and show your sporting blood. The prize, as all the world knows, is a solid gold cup offered by carat, and stands eight inches in height. It can be seen by inquir- 16,104 lines ing of the advertising department at LIFE office. comicbooks.com