Life, 1910-11-10 · page 3 of 44
Life — November 10, 1910 — page 3: what you’re looking at
What you’re looking at
This is primarily **advertising copy**, not satire or political commentary. The White Company is marketing their "Limousine" automobile as a luxury vehicle for wealthy consumers. The ad emphasizes exclusivity and refinement: the car is the "right size and weight," holds five passengers comfortably, and appears "much smaller than it really is." Details like aluminum body, electric dome lights, polished woodwork, and window design are highlighted as marks of "class" and "highest type of refinement." The sketched mansion in the upper illustration and formal presentation suggest the target audience: affluent Americans seeking status symbols. The detailed description of amenities (side curtains, glass shield for the chauffeur) indicates this is marketed as a luxury conveyance for the elite. There is **no apparent satire or political message**—this is straightforward early-automobile marketing from the 1910s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“SIEGE The White Gasoline Li Limousine Is Exactly the Right Size and Weight—and Exclusive N every outline and detail it is beautiful, dignified and what it should be. Its equip- ment and specifications secure the most exclusive effects without sacrificing comfort and have that air of ‘‘class” that in itself spells the highest type of refinement. The extremely stylish body is roomy and will hold five passengers comfortably, without counting two on the driver's seat, yet by clever designing tne car appears much smaller than it really is. Its weight is much less than other cars of this type. The body is of a quality of aluminum easily repaired in casz of pole dents, or the ordinary city accidents. You never feel i too large, even when alone, yet it is not crowded when every scat is occupied. The furnishings, from the inside dome electric lights to the toilet articles of exquisite daintiness, and silk curtains that shade the French plate windows, are of the finest quality, and, like the car itself, exactly what they should be. Broadcloth, whipcord or leather, whichever is selected for upholstering, comes in any shade desired and all from the White factory, bearing the White guarantee. The window spaces are the right size and carefully planned to give the most comfort and clegance to the occupants. The window sashes are of polished rosewood, brass beveled, and the doors are extremely wide and low—a feature greatly appreciated by women when elaborate toilets are worn. The chauffeur's seat is protected with side curtains and a folding glass shield. In fact, no possible necessity—or even luxury of equipment—has been overlooked. The White Company, 852 East 79th Street, Cleveland, Ohio The White Limousine comicbooks.com