Life, 1910-11-10 · page 2 of 44
Life — November 10, 1910 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It's a Maxwell-Briscoe Motor Company advertisement for their automobile, priced at $600 with a 14 H.P. engine. The ad features an illustration of two well-dressed people in an early automobile (appears to be from approximately 1910s era based on styling) driving through countryside, with the tagline "The Open Road to All Outdoors—and Back Again!" The advertisement emphasizes the car's reliability and ease of use, calling it "Perfectly Simple—Simply Perfect." It promises motorists the "exhilarating delight" of rural drives while assuring them they can easily return home. The sales figures listed show Maxwell automobiles were selling well. This is straightforward product marketing with no apparent political satire or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Se a -3| The dents, o when al The Open Road to All . a Outdoors—and Back Again! “ts ED ‘TO the exbilarating delight of a dash out.into fhe Wen country—into Z bd J va Vw eis rate: // 09 highway arid, byway=-o¢ersmooth macadam oft rough sandy lane —up difficult hilllor down. gradualedescéutto(allthese( just add the supreme satisfaction of knowing that you will easily get back again! That in brief expla glel wAkBhe Ragaaka whororis demands of his TI automobile, as well as the real capabilities of Maxwell performance—the car that : is ‘‘ Perfectly Si | If you would know more in detail about Maxwell | performance, just say to us on a postal, ““Afazl Books.”” MAXWELL- BRISCOE MOTOR CO. fakkrrown. ny. Watch the Figures Grow Licensed under Selden Patent. — Member AL. A.M