Life — October 6, 1910 — page 12: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EADY-for-Service, we pre- sent our exclusive assortment of Touring Coatsfor Men and Women, F including ile "Tes eel. nah What It Is Gradually Coming To Mean To All London and Paris and adaptations Concerned from them. THE GRAND PRIZE RACE finds us thoroughly prepared in all departments cf Motor Requisites. Raincoats, Polo Coats, Fur and Fur- What is this game you are trying to play anyway? lined Coats, Motor Hats, Caps, If you have fifteen million subscribers, as you claim, Bonnets and Veils. and don’t want any more, what do you make sucha fussfor? And why do you charge a premium of five Leading the Imaginary Life Since our last announcement that would-be sub- scribers on our waiting list will hereafter be charged a slight imaginary premium (namely, $5.00), our mail has been almost too great for our force to handle, and the most intense vibrations have been coming in from all parts of the world. We select a sample letter: Life: ‘ dollars merely for the privilege of some day becom- Gloves, Goggles and Car Conveni- tng subscriber? ences of all kinds. Drivers’ Uniforms x _ and Liveries. Let our friend have patience and he will understand Our Fall and Winter Catalogue will in.due time. be sent (post prepaid) on request. We do not expect that the grandest movement of the age is going to be simple to everybody. Gee. Ime. Mit., the greatest man of his generation, and manager of our thought advertising bureau, knows what he is about. This is a process of education. a. . FIFTH AVE. & But, briefly speaking, it amounts to this: We are en- FOX, Stiefel RCo, eo y. gaged in uplifting the present generation, and we are doing it in our own way. In the course of time there will be nothing but thought. There will not be the need of giving physical expression to anything. Thus everything that at present is superfluous will ap SHE native purity of Lon- gi}. be omitted. donderry is guarded as : It pains us to say it, but all advertising, as we see it a precious thing. Itis bottled ‘ around us to-day, is only coarsened thought. The proc- in. sterilized glass and comes ; ess of making it coarse is what costs good money. It under perfect seal to your eats up our natural resources and will in time rob us home and while of our physical inheritance. . : What Gee. Ime. Mit. is going to do is to make all Being exceedingly pleasant to Opposite Waldorf - Astoria somatic advertising unnecessary. It’s all going to be the taste, Londonderry in its effervescent form is a most delightful table water, either alone or combined with other done by thought. To illustrate: A man invents one of the finest porous plasters in the world, better than any other that has ever been in- beverages. . " vented. It is tried out by doctors and trained nurses and proves to be an absolute pain destroyer. Now, under our present coarse system, he will at once pro- ceed to spend a million dollars in advertising it. By doing this he will be using up type and paper and labor and heat in all of its forms. Under the marvelous sys- tem devised by Gee. Ime. Mit., all he will have to do is to think out his advertisement and place it in the mental Physicians recommend Londonderry both as a LIFE. In almost no time those who take LIFE (fif- specific and as a protector of health. It is peculiarly teen million) will begin to feel that this is the best valuable in its alkaline properties. porous plaster and vibrate orders. The sparkling (effervescent) in the usual three Isn't this worth good mental money? We think it is. table sizes.» The plain (still) in half-gallon bottles. No printers, no preparation of copy, no advertising Ask for Londonderry at the cafe or hotel and agents with their honeyed manners, no delays—nothing when travelling. butiresults. An attractive brochure on London- derry will be mailed on request. LONDONDERRY LITHIA SPRING WATER CO., NASHUA, N. H. The same thing is true of our readers. We are now in a position to dictate terms, and our vast power, in the hands of an unscrupulous editorial staff, would be pro- vocative of untold harm. (Continued on page 549) comicbooks.com