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Life, 1910-10-06 · page 13 of 60

Life — October 6, 1910 — page 13: what you’re looking at

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Life — October 6, 1910 — page 13: Life, 1910-10-06

What you’re looking at

This page contains two distinct elements: **Left side:** A satirical article (continued from page 548) by "Gee. Ime. Mit." discussing establishing a "Mental LIFE Foundation." The text critiques wealthy industrialists like Carnegie and Rockefeller, suggesting they've accumulated mental assets through systems they didn't invent. The author proposes redirecting resources toward "thought philanthropy" and discusses trance experts' high wages. A small cartoon below shows a man surrounded by mechanical parts, captioned "HE COULDN'T GET ON WITHOUT HIS WIFE." **Right side:** A full-page advertisement for the Club Car Company of America, promoting their exclusive automobile club membership. The ad promises savings of 25-35% on car purchases and emphasizes delivering "first hand" vehicles directly to members, eliminating middleman expenses. The juxtaposition satirizes American capitalism—critiquing industrialist philanthropy while showcasing consumerist marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

(Continued from page 548) But, in the thought world, we are like Mr. Carnegie and Mr. Rockefeller in the physical world. We have acquired more mental assets than we know what to do with, through a system that we didn’t invent, and we are now simply thought philanthropists. Very well. Then our only object is to raise the standard of our mental subscribers, and we can only do this by subjecting all those on the outside who want to come in to a period of mental probation. Incidentally, we make them pay a slight mental premium of five dol- lars, but this is purely nominal and only imposed as a guarantee of good faith, That there are some good people who thoroughly understand our aim is shown by the following vibra- tion which Gee. Ime. Mit. has just handed out to us: “Why not establish a Mental LIFE Foundation?” In other words, this man wants to know what we propose to do with the immense imaginary resources now in our hands. We could easily turn an election; we could stem the tide of Rooseveltism; we might even be able to lower the tariff. And evidently our friend feels that this power ought to be safeguarded. Let him have no fear. Gee. Ime. Mit. is equal to every emergency. In one hundred years from now peo- ple will be erecting imaginary monuments to him at every cross-road. For the present it is sufficient to say that we need all our resources to produce each week the best mental LIFE we can. Our mental salary list, for example, is something enormous. Last week every medium on the force struck for higher wages. In order to record vibrations as they flow in, it is necessary to go into a trance. Now, skilled trance ex- perts are high. We pay some of our best men as high as fifty dollars an hour, and even then they will cnly remain in trance eight hours a day, and insist on taking an hour ond a half cff at noon. It takes up a great deal of Gee. Ime. Mit.’s valuable time watching his force to see that they don’t shirk. Recently we had to pay our Christian Scientists double wages to work overtime, and even then they claimed there was nothing in it. In the meantime, every mental LIFE is a vibratory joy. Better pay five dollars at once and get on the waiting list. The thought that in about twenty-five years you will be a regular subscriber will make you young again. Address cr vibrate (you can do it any- where) GEE. IME. MIT. HE COULDN'T GET ON WITHOUT MIS WIFE Teac maun A Revolution in Automobile Manufacture Nearly one-half of the ex- 25 to 35% pense in manufacturing auto- mobiles is outside of the actual Saved cost of construction:—-For ex- for the ample, the elaborate show rooms —with high priced demonstra- Purchaser SS zents’ commi travagant advertising and sensational racing—all of which, plus the profits cf the manufacturer, must be paid out of the pocket of the purchaser. We guarantee to eliminate all of these extravagant and exorbitant expenses—to build the highest type of cars that can be manufactured and to sell them to Club Car members direct. Club Touring Car—Seven Passenger four-cylinder forty— fifty horse power, with complete equipment, priced exclusively to members, $3,000. This car Delivered to you First Hand—Fully Equipped Only a member of this organization can obtain these advantages. They are possible in no other way. You can own the finest type of car manu- factured—have it equipped in accordance with your own ideas—at a price based upon sound business principles—Free from the unnecessary and exorbitant expense brought about by the extravagant conditions under which the automobile industry has been de- veloped. This Club Car plan has been proven a success— now automobilists in all parts of the world may enjoy its privileges and have their cars delivered to them direct {27° Write for catalog today and study the Club Car and the Club Car plan, as fully de- scribed therein, and BECOME A MEMBER. The Club Car Company of America 1 Madison Avenue, New York City