Life, 1910-10-06 · page 11 of 60
Life — October 6, 1910 — page 11: what you’re looking at
What you’re looking at
This page consists primarily of **period advertising**, not political satire. It contains: 1. **A reader's letter** (top left) discussing psychological experiments on a student with nervous sciatica—a personal anecdote about medical treatment. 2. **Jaeger Sanitary Goods advertisement** (left) promoting underwear and clothing items—standard consumer advertising for the era. 3. **Firestone Tires advertisement** (right, dominant) celebrating their victory in the Munsey Historic Tour motor race (August 15-27), highlighting tire durability and promoting their "Quick-detachable Demountable Rims" for easy tire-changing. The page reflects early 1900s automotive culture and consumer product marketing rather than political commentary or satirical cartooning. It's a straightforward magazine page combining reader correspondence with commercial advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
From Our Readers (Continued from page $46) each of those colors in a separate x, brown to the right, red to his left and reverse. Two hours weekly. Then a week his tongue was experi mented upon with a toothpick and a drop of salt or acid. In about six months that martyr was Jown with nervous sciatica, and is still unable to do his share of work. It all happened this year (1910). There were other experiments with other young students, males and_fe- males, with such remarkable results that the professor and director and head of the department of psychol- ogy (and he is a very, very good and pious Methodist or Congregationalist), is wondering why his department is so poorly attended [and how long the regents are going to keep him on a $4,000 salary]. It is my personal experience that some of those irresponsible cranks are like trained monkeys, doing the same trick over and over again, proving that two and two makes four and four less one makes three, and trying to make believe that they are conducting se- rious scientific investigations, while really they are but tormenting those poor innocent young souls in the holy name of science. Ask Loeb and Thorndike and Wat- son what they think of them! Sincerely yours, J. Korsxi Rerxetey, Ca, August 15, 910. You are of course familiar with our celebrated underwear. Are you also acquainted with our splen- did linzs of Specialties — Polo Coats, Auto Coats, Auto and Steamer Rugs, Knitted Jackets, Sleeping Bags, etc. Absclutely the finest Is in this market. Descriptive catalorne and illustrated circulars mailed on request, Dr. Jacger’s S. W. S. Co.'s Own Stores sos Filth Ave. 22 Maiden Lane i ts tn alt Principal Catte. The Cleanest and Most Decisive Tire Victory in Motor “History Goes to to restone’ Tires and Demountable Rims cars were equipped with Firestone Tires—a clear lead over all ie THE MUNSEY HISTORIC TOUR, August 15th-27th, eight competition. Four cars had Firestone Quick-detachable Demountable Rims—the only demountables in the Tour. Firestone Tires again showed their complete mastery over all road conditions. During all the terrific 1550-mile grind, not one Firestone Tire on any car gave out; not one blow-out, rim-cut, or injury developed—not one. Every one of the thirty-two Firestone casings went through this gruelling with 100% perfect service—not surprising to Firestone users. Even punctures were limited to six. As an exhibition of tire stamina this Firestone record completely eclipses all previous records in tire history—just as Firestone every-day service eclipses all others. For ACTUAL SERVICE Firestone Tires Have No Equal. The Firestone Tire & Rubber Co. “‘America’s Largest Exclusive Tire Makers’’ AKRON, OHIO AND ALL PRINCIPAL CITIES Acknowledgments Letters from friends and critics arc ‘ome at Lire’s office, but of space, or because the same subject has been’ already treated, or for other reasons, many ‘communi- cations are omitted. ‘Letters from the following correspondents have been re- d since last going to press: Mbert F. Christy, Pennsylvania. W. Kent Power, Northport, L. I. George S. Crawford, Washington, D. C. S47 Illustration of Firestone Non d Tire for slip- pery streets on Firestone Quick-de- tachable De- mountable Rim for quick tire-changing without tire- pumping. The up-to-date equip- ment of Am best cars. Philadelp George H. Stipp, San José, Ca Gertrude Gordon, Pittsburgh, Pa. Mrs. S. M. Ackley, Nantucket, Mass. Naylor, Ne Barclay, Blue Poi orrs Clark, Westfield, N H, Henry Smith, Kansas City, Mo W. J. Cooper, Altoona, Pa.