Life — September 29, 1910 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life’s Fall and Winter Program Subject to change without notice at any hour of the day or night Coming Specials Next Week (October 6) is a big First-of-the-Month Number at the usual price (ten cents). _In this number (to men- tion the features in the order of their importance) begins LIFE'S great Automobile Race (see elsewhere). It also has a_unique value to all automobilists, because it will contain the announcement of automobile manufacturers of their new cars for 1911. Practically all the new models will be displayed in this issue. Other minor de- tails are from twenty to thirty pages of literary material, and pictures by LIFE’S artists. You will know this number at sight, by the ballet girl on the cover. October 13. Plumage Number. Cover by Henry Hutt. Another Woman's number, filled with—(we didn’t mean that)—Replete with (worse still!) A surfeit of superior —(Hold! Enough!) The truth is, that advertising words fail us to describe this marvelously meritorious (etc.) number. October 20. A General Number, but—Wait until you sce that Scotch Girl on the cover, by Phillips. (Seriously it's one of the most. striking covers Phillips done.) October 27, Midnight Number, This number will make you sit up and take notice. If you have a vague idea that nothing ever happens at midnight, be undcceived from henceforth, November 3. Thanksgiving Number, with an Indian Cover by O'Malley. With this number begins the grea triad of one hundred page numbers, the next one after this being the monumental Christmas number, (on Dec. 1) followed by the great Auto number (on Jan- uary 5.) November 10. Horse Show Number. Cover by Hutt. We don't know the first thing about this number. We haven't taken the slightest interest in it so far. Subscription $5.00 Canadian $5.52 November 17. Hell Number. Shamelessly we confess it, this isthe number that we are really interested going to be good? Well, we rather guess, ai pause that you may take a long breath) it's going (we whisper) to be superlatively wicked. Isn't it fine and uplifting and inspiring to be wicked once in a while— just to let yourself go, and not to care? That’s what his He" - amber is for, and we are just tickled to death November 24. Goody Goody Number. Cover by Flagg. Nothing on carth could induce us to issue a number like this, unless it came right after a Hell number, sort of reaction. We shall feel duly repentant, of course, and this Goody Goody number will answer the place of the conventional sackcloth and ashes. December 1. Christmas Number. We might as well say right now that never before have we issued a Christ- mas number that we liked. This year we are bound and determined to do it, even if there isn’t a single thing in it about Christmas. But we know something about it already. In the first place, it will be ONE HUNDRED PAGES or over—the largest issue of LIFE ever planned. A special price also—25 cents. December 8. Adam and Eve Number. after the fall season, as it should. Cover by Flagg, giv- ing full particulars about how it happened. Other Numbers.—Following the numbers here specified, there will bea long list, beginning with the Winter Travel Number and continuing through the Socialist, Rich Man's, Theatrical, Midnight, Humorous, Burglar, ‘etc. SOME VIVIDLY VITAL FEATURES. LIFE'S Family Album starts next week. It will consist of personal interviews with the writers and artists who go to make what LIFE is. A new contest of absorbing—(There we go again!)— hypnotic interest will be announced soon. _ The great Fortune Teller is now running. Look for your affinity. Interests everyone ever born. (If you haven't been born, don’t bother to look for it.) LIFE is constantly increasing in size. _It was only a year or so ago that a fifty-page number was an international affair. Now no government notices it. In a short time, One Hun. dred Page Numbers will be so common that you won't hear « people talking about it on the cars. Which reminds us to ask the proper business question. namely: Have you obeyed that Impulse and subscribed? You must do it at once—before that Hell number comes out. Order it carly and have your heat supplied at a nominal figure. Foreign $6.04 Mr. need gery tance tion field: need has t for less vivis with shou Th said cians effica claim tione Gr Lire Yo fake. tion and shall kindl inary Lirr ) Re comicbooks.com