Life, 1910-09-29 · page 7 of 40
Life — September 29, 1910 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising and reader letters**, not political satire or editorial cartooning. The dominant content is a full-page advertisement for **Pabst Blue Ribbon Beer**, featuring two ornate beer steins being clinked together. The ad claims the beer's "purity is vouched for by physicians and pure food experts," reflecting early 1900s marketing that positioned beer as a wholesome, even medicinal beverage. The left column contains reader correspondence and a small advertisement for the "National Sportsman" magazine (showing a rifle scope). **Historical context**: This pre-Prohibition era advertisement is notable for its confident health claims about alcohol—a pitch that would become illegal after the 18th Amendment (1920). The appeal to medical authority was standard marketing practice at the time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LUPE WORLD TOUR: ?Ais * Christmas dire sor, Dev. 3. Whwout Spain, Dec. 10, Curistinas in Rome ao Fah Dec. 3. Without Spain, Dec. 1. Oriental hoy — Tours fall parts of Europe. Programs tre. | DE POTTER TOURS (32x NEW YORK From Our Readers (Continued from page 500) Mr. Spellmere says that “ there is great need of progress in medicine and sur- gery,” as much knowledge of impor- tance has not been gained by observa- tion of patients and therefore new fields must be sought.” I admit the need of progress, but as vivisection has been practiced on man and animals for thousands of years and number- less “first trials” have been made by vivisectors without success, I agree with Mr. Spellmere that “new fields should be sought.” The late William Lloyd Garrison said of vivisection, “that while physi: cians of the highest repute deny the efficacy of the practice, the benevolent claims in its behalf may well be ques- tioned.” S. M. Farret. Greexwicu, Conn., Aug. 20, 1910. A Cruel Accusation Lire: Your imaginary department is a jake. I sent in an imaginary subscrip- tion not long ago for a hundred years and haven't had any results yet. I shall, therefore, be pleased if you will kindly take my name off your imag- inary list and continue to send the real Lire Your real reader, Wuatam J. Burrscure. Ruskix, TeNN., July 5, 1910. Hello, Brother! We want you to meet 199,00. good talows eho ft crowed out NATIONAL _SPORTSMAN 3 166 pages crammed {ull of ish res ALL YOURS FOR Ational Sportann et taeey—Send TODAY =oortanas, 98 Federal Street, Boston, Masa. “To the Best Beer Brewed’ Its purity is vouched for by physicians and pure food experts—no other beer has ever been able to match its quality either in private or public test. Pabst Blue Ribbon The Beer of Quality Wherever served—always the same—its purity unquestioned, its clearness undimmed—of the same wonderful quality which has won for it the prizes of the world. Its popularity is due to the successful and honest efforts of its makers to produce a pure, wholesome, refreshing beverage. Made and Bottled Only by Pabst at Milwaukee. Try Pabst Blue Ribbon Beer to-day and prove for your- self how good it really is. You will find Pabst Blue Rib- bon Beer everywhere—served on Dining Cars, Steamships, in all Clubs, Cafes and Hotels. Order a case to-day from your dealer. Pabst Brewing Company Milwaukee, Wisconsin Acknowledgments Mrs. E. C. Bennett, San Francisco, Cal etters from friends and critics are Louls:J... Keller, Futoekey, Mich ys welcome at Live’s office, but G. S. Davis, New York City. owing to lack of space, or because the same subject has been’ already treated, or for other reasons, many ‘communi- Anna G. DeBois, West New Brighton, cations are omitted. Letters from the following correspondents have been re- Staten Island ceived since last going to press: Jesse Pickard, New York City Perry S, Williams, St. Paul, Minn. . Clarence A. McWilliams, Montague Cleeves, Berkeley, Cal. Frank Winch, New York City. Clara L. Burnham, Bailey Island, Me $03