Life, 1910-09-29 · page 5 of 40
Life — September 29, 1910 — page 5: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward advertisement for *The Ladies' Home Journal*. The ad announces a business decision: the magazine will increase publication from 12 to 24 issues yearly while keeping the annual subscription price at $1.50. This effectively doubles the value for subscribers. The headline "650,000 Women Get a Bargain" emphasizes the large subscriber base receiving this benefit. The ad also notes that casual buyers (700,000 additional women) will pay 10 cents per issue instead of 15 cents. This is a **marketing appeal** highlighting customer value, not political or social satire. It reflects early-20th-century magazine industry competition and demonstrates how publishers promoted subscription advantages to consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
650,000 Women Get a Bargain Over 650,000 women were on the subscription lists of THE Lapirs’ Home JourNnav when it was decided to publish the magazine twice a month instead of once a month. The subscription price of $1.50 per year remained the same, giving 24 magazines for the same money as for 12. The other 700,000 women who buy the magazine each issue pay 10 cents instead of 15 cents. Every woman can get the same bargain now— $1.50 a Year Will Bring You 24 Complete Magazines Now The Curtis Publishing Company Philadelphia CoMmichbooksseom