Life, 1910-09-29 · page 4 of 40
Life — September 29, 1910 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than satirical editorial material. The main feature is a self-promotional advertisement for *Current Literature* magazine, claiming it leads all monthly magazines in advertising gains during the first seven months of 1910—showing progressive increases from 20% in January to 100% by July. The advertisement asserts that *Current Literature* readers possess greater "buying power" than any other magazine's audience, positioning this as the reason advertisers favor the publication. The page also includes period advertisements: a W.P. Willis & Co. fabric ad featuring decorative heraldry, and an Underberg Bitters liqueur advertisement. The "From Our Readers" section contains letters from notable figures (Sir William Ferguson, Sir George Granville Bantock, Sir Frederick Treves) discussing medical experiments on animals—a contemporary controversy—but this appears to be genuine reader correspondence rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
W.P.Wittis & CO New York IMPORTERS ILLIS woolens are the choicest AG SHI weaves and pat EoSZ23) terns of the most select mills in Sngland Only the leading Custom Gailors of America can secure from us these splendid fabrics. From Our Readers (Continued from page 499) Sir William Ferguson, Serjeant Sur- geon to the Queen, the head of his profession in that in his opinion nothing had been gained for surgery by experiments on the lower animals. That most distin- guished of all abdominal surgeons, Sir Lawson Tait, said that “instead of viviscction having in any way advanced abdominal surgery, it has, on the con- trary, had a uniform tendency to re- tard it.” Sir George Granville Bantock, I. CS. id in 1908, in reference to abdominal experiments: “ Experiments with animals had nothing to do with the settlement of the question.” Sir Frederick Treves, one of the Royal surgeons, said that “such are the dif- ferences between the human and ca- nine bowel that when I came to oper- ate upon man I found I was much hampered by my new experience and had everything to unlearn, That great surgeon, Sir Charles e Best Bitter Liqueur [Jnderberg World's Best Tourists and travel- ers fird it a pretec- ticnegainst di: and especially re- freshirg when fa- tigued. Look for namcUNDERBERG Sotd Everywhere. LUYTIES BROTHERS U.S. Agents. New York, LIFE: Bell, says that “experiments have never been the means of discovery”; and adds that “the opening of animals has only perpetuated error.” Surgeon-General Sir Charles A Gordon, K.C.B., says that “the prac- tice of performing experiments upon the lower animals with a view to benefiting humanity is fallacious.” The distinguished surgeon, Charles Bell Taylor, said that “if anything could exceed the hideous cruelty of the whole Current Literatur business it would be the childis! surdity of the claims to benefit » are being constantly put forth.” I could give hundreds of si: quotations from equally. disting men, which would also answer Spellmere’s question, “If the only of persons who are engaged in study of these questions lieve these questions are nece ought they to have their (Continued on page 503) Leads ALL monthly magazines in the amount of advertising gained durin the first seven months of 1910. January . February March April May June July 20% gain 30% “ 45% 60% 75% 90% 100% The buying power of the readers ¢ Current Diterature is concede to be greater than that of any othe ‘magazine in the world. This is oW reason that Current Diteratut is paying advertisers so well. $90 comicbooks.com