Life, 1910-09-22 · page 34 of 40
Life — September 22, 1910 — page 34: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical piece**—it's a full-page advertisement for *Success Magazine*. The ad promotes *Success* magazine's circulation growth, claiming a monthly edition of 350,000 copies is now needed to meet demand. It emphasizes their subscription success: 100,000 new subscribers acquired through branch offices across major U.S. cities, with 90% of sales coming from subscriptions rather than newsstand purchases (95% net sales). The ad boasts that *Success* has more paid-in-advance subscribers than any competing standard magazine. The messaging targets advertisers, encouraging them to make ad reservations "now at present rates for 1911" before rates increase. Two advertising managers are listed: Frank E. Morrison (New York) and Harry T. Evans (Chicago). This represents typical early-1900s magazine advertising strategy—emphasizing circulation numbers and subscriber loyalty as selling points to potential advertisers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A monthly edition of 350,000 Copies of Success [lagazine is now required to supply the in- creased subscription demand 05° Net Sales 90° Subscriptions 100,000 new subscribers have been secured through our branch office agency organization—the largest in the business—this Summer. Branch Offices in Petersburg, N. Y., Philadelphia, Pa., Toledo, O., Minneapolis, Minn., Danville, Ill., Oklahoma City, Okla., and San Jose, Cal. Success Magazine has now more actual paid-in-advance subscribers than any other Standard Magazine and more paid-in-advance sub- scribers than our total guaranteed circulation. Make reservation now at present rates for 1911. FRANK E. MORRISON, Advertising Manager Success Magazine Building, New York HARRY T. EVANS, Western Advertising Manager Home Insurance Building, Chicago comicbooks.com