Life, 1910-09-22 · page 33 of 40
Life — September 22, 1910 — page 33: what you’re looking at
What you’re looking at
This page contains two distinct advertisements separated by an unrelated cartoon. **Left side:** Motor Economy ad for Truffault-Hartford shock absorbers, promoting automotive improvements (reduced tire wear, smoother rides, prevented spring breakage). **Right side:** The Business Insurance advertisement by Elbert Hubbard for Equitable Life Assurance Society emphasizes corporate life insurance. It argues that businesses need to insure their key executives' lives to ensure continuity after death—a relatively novel concept presented as protecting corporate interests when vital leaders die unexpectedly. **Bottom cartoon:** A small, separate satirical drawing shows a walrus being confronted by smaller figures about removing his tusks. The caption reads: "WALRUS, WHY DON'T YOU HAVE THOSE UNSIGHTLY TUSKS OF YOURS REMOVED?" This appears to be commenting on unnecessary vanity or conformity pressures, though the specific satirical target is unclear from context alone. The page primarily functions as advertising space rather than editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
e Business Insurance TRUFFAULT - HARTFORD An Adveztisement by Elbext Hubbard Saves the tires {rom rapid wear, for it prevents bouncing and skid- ding cf the wheels—keeps them on the ground all the time, thereby reducing tire wear very materially, 7 a Prolongs the en- gine's life by saving it from the racking of road vibration, thereby conserving its original sficien- cy indebritely. “NUMBERS ELIMINATE CHANCE” HE business cerperaticn was a device of the Remans_ The criginal idea came from Julius Caesar, ard was suggested by the uncertainty of human life. It was an insurance against the Prevents spring breakage. Interposed be- tween body and azle of the car, st prevents pounding of spring against axle. Controls spring action so that it is never excessive. And while ing for greater economy in maintenance, it is ever contributing to dissoluticn cf a preject in case of death. The intent was to provide fer the ccntinuance and perpetuity of en- terprises which prcbably no man could carry out during his lifetime. The first applicaticn cf the ccrpcraticn was for building water- systems and laying cut rcadways. The ccrporation provided against stoppage cf the werk in case of the death of any man ccn- Trae Hartlord Shock Aluattes on nected with it. &€ But the ccrpcrate life of a great business is not | it. We can fit any car of any wake and secure against shcck unless the lives of its managers are insured ae ea Be polit Fonabout' to the ! for the benefit cf the cerperaticn. Hence we find the big men— Tae W Sten the men cf initiative and enterprise—allowing their lives to be in- ot he Truffault- : : Hartford Agency sured at the expense of the ccrpcration which they serve, for the cerperaticn’s benefit. & To guard ‘gainst the blow of the business blizzard when an able leader dies, the Equitable Life Assur- ance Society now issues a Corporate Pclicy. The proceeds are made payable to the Corporation, which is beth Applicant and Beneficiary. Thus is the Commercial Craft ballasted and made snug and secure when ccmes the storm. & The Equitable Life Assurance Society will exist when every eye that reads this page is closed ferever, when every heart that now threbs is still, when every brain through whese winding basticns thcught roams free has tured to dust. 3 The Equitable will live on, a body without death, a mind withcut decline. & Only safe, superior and compe- tent men can secure life-insurance nowadays. _Life-insurance adds poise, power and purpose to able men. If you are helping to carry the burdens of the world and making this earth a better place because you are here, perhaps you had better write for further information. solid comfort, for it “makes all roads smooth caads, Your car will be a better car with Full and int jewlars oa request, if you will write men e. model and year of your car, THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES “Strongest in the World”’ The Company which pays its death claims on the day it receives them Paul Morton, President, 120 Broadway, New York City AGENCIES EVERYWHERE! Nose in your town? Thea why not recommend to us seme good man—or woman—to represent us there? Great opportunities to-day in Life-Insurance work for the Equitable. WALRUS, WILY DON'T YOU HAVE THOSE UNSIGUTLY TUSKS OF YOURS REMOVED?