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Life, 1910-09-22 · page 35 of 40

Life — September 22, 1910 — page 35: what you’re looking at

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Life — September 22, 1910 — page 35: Life, 1910-09-22

What you’re looking at

This page mixes reader letters with advertisements typical of *Life* magazine circa 1910. The "From Our Readers" section contains two letters debating magazine content. The first criticizes *Life*'s obsession with kissing and hugging. The second, titled "Why Not?", sarcastically proposes a "Wives' Correspondence Bureau" to balance what the writer calls *Life*'s male-focused "Husbands' Correspondence Bureau"—suggesting wives should get equal opportunity to misbehave during vacations. The writer's tone is tongue-in-cheek, mocking the magazine's apparent gender bias while also poking fun at marital propriety. The advertisements (Smith Premier Typewriter and Feltoid Casters) are unrelated to the satirical content and represent standard period marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: Ww Do not kiss me VELOUR PLA From Our Readers (Continued from page 488) Perhaps my views are warped be- cause | have never been able to acquire or practice the osculatory habit, but I do not think so. I would be willing to donate fifty dollars to any one who can cite a copy of Lr ssued within the last five years, which contains no ref- erence to kissing or hugging. J.J. Paut. Sr. Lovis, August 20, 1910. Why Not? . Dear Lire: lam a very enthusiastic reader of your magazine, especially your “ Hus- bands’ Correspondence Bureau” ar- ticles, and this I would not miss for a great deal; but being impregnated with a mind that craves for “ justice to all” I cannot see why you should attempt a male monopoly on your hints and suggestions to vacationists; in other words, why not balance accounts by giving the wives an opportunity to “kick over the traces” of day-in and The keyboard with a key’ for every character @ and the keys arranged in straight lines — makes the the one logical typewriter to use. There is a close relation between the thought of the operator and the movement of her fingers. She thinks one thing and does one thing, and the result is better than it can be with divided attention. Write for folders describing this and fourteen other exclusive Smith Premier advantages. We manufacture ten different models of bill- ing and bookkeeping machines to take care of all the known up-to-date business systems. THE SMITH PREMIER TYPEWRITER COMPANY, Inc. Syracuse, N. Y., U.S.A. Branches everywhere Can’t Remove the Furrows in Your Floors, | or the Rents in Your Carpets : = limited Protect them in the first place with & “FELTOID” ey have a silken tread, ber that disinte \ They never harden, never scratch, never mar, ever stain. The best floor and rug insurance ever invented. sea aad your floors and rugs are worth protecting do not buy your furniture of a dealer who tries to sell you ‘niture equipped with the antiquated hard wheel caster, or worthless substitutes such as leather which tes, or vulcanized materials which are harder than your floo-s ou wouldn't be without “FELTOID” Casters and Tips on every piece of your furniture if you ly knew how far supericr they are. Get a set today—see for yourself. Look for the name Feltoid”’ stamped on every wheel. Send a postal for the free “FELTOID” Catalog. Men- tion your dealer’s name if he is unable to supply you. E BURNS & BASSICK COMPANY, Dept. F day-out connubial propriety by estab- lishing a “ Wives’ Correspondence Bu- reat"? In your esteemed estimation wouldn't this be fair and square? You would have a clear field in this line for a while, least, until rival concerns would sce your phenomenal success Just think for a moment of the un- joy you would afford the staff of the editorial department of om e Lire! The opportunity which would > Be présenied for -studying feminine CASTERS vays. and, fancies’ (and incidentally and TIPS Another tage—it would eliminate the possibility of husbands running across their wives accidentally, while pursuing the pleasure your bu Think of the joy in the home of a husband and wife when they return from their vacations after the exciting good time they have had, each ignorant of the fact that the other has enjoyed the privileges which your cer- tificate of membership holds forth. This bureau could be run along the same lines as your “H. C. B.,” except that you install a Gibson man to take (Continued on page 493) Bridgeport, Conn.