Life, 1910-07-28 · page 5 of 40
Life — July 28, 1910 — page 5: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for the American Telephone and Telegraph Company** disguised as editorial content. The main illustration shows two men at telephones labeled "Dr. Jekyll and Mr. Hyde"—a literary reference to Robert Louis Stevenson's tale of dual personalities. The satire critiques telephone etiquette: the "Jekyll" persona represents courteous, considerate callers, while "Hyde" represents rude ones. The accompanying text lectures users on proper telephone conduct, arguing that operators (the "personal servant" at the central office) deserve respect. This is essentially corporate propaganda promoting "Universal Service" while subtly shaming customers into better behavior. The page also includes ads for Club Cocktails and Abbott's Bitters, typical period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cook's 39th Annual Series of Tours de Luxe. Small private parties. Best arrangements. Send for Program G. HOS. COOK & SON 264 Sth Avenue, Vv YORK “ c A Blissul “* Submerging of the Ego ” The “ yood old Kentucky variety, with the bloom on it,’ will doubtless long bold the palm for the happiness and fnish of its execution. Not to speak of what the fine old golden Bourbon can do in these doughty days of prohibition, there is still its past record. Back in his home city, in the Blue Grass Empire, they love to tell some good stories of their much-honored John G. Carlisle, and those pleasant nights at the banquet-board illumined with his sintillant wit. Oceasionally, too, the aftermath of the banquet-board comes in for a share of reminiscence. Two men of the bright coterie gath- ered about Senator Carlisle, in those rare times, will not soon be forgotten in their section; one, the aristocratic and big-brained Hamilton, the other, the witty and irresistible Irish counselor and orator, Hallam. With Carlisle, they made a trio of cronies seldom matched. All lived on Garrard Avenue and to this day the older residents along that street recall, with tender, reminiscent grins, how gal- lantly the three would oft escort one an- other home, in the hours “ayant the twal.”" But one night—or morning ?—there was a strange perplexity. The bell of When Good Fellows Get Together” Simply strain through cracked ice and serve. Martini (gia base) ™ hase athe mest pepelar, AT elised Sa? HEUBLEIN BRO. Hartford New York Londen Dr. Je Courteous and considerate co-operation is as essential at the telephone as in the office or home. In every use of the telephone system, three human factors are brought into action—one at each end, one or both anxious and probably impatient, another at the central office, an expert, at least as intelligent and reliable as the best stenographers or bookkeepers. For the time being, this central office factor is the personal servant of the other two and One Policy, lana Mr. At the Telephone One System, Hyde is entitled to the same consideration that is naturally given to their regular employees. Perfect service depends upon the perfect co-ordinate action of all three factors—any one failing, the service suffers. This should never be forgotten. All attempts to entirely eliminate the personal factor at the central office, to make it a machine, have been unsuccessful. There are times when no mechanism, however ingenious, can take the place of human intelligence. The marvelous growth of the Bell System has made the use of the telephone universal and the misuse a matter of public concern. Discourtesy on the part of telephone users is only possible when they fail to realize the efficiency of the service. It will cease when they talk over the telephone as they would talk face to face. \|AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES Universal Service. the Carlisle residence kept ringing dis- tractedly. Neighbors peeped out, seeing only the three familiars on the top step. Wouldn't the latchkey work? Finally an upper window opened and the Madame, never overpatient with this state of things, asked, in exasperated tones: “What is the matter down there?" “Mrs, Carlisle,” answered Hallam, with a tongue rather less glib than its we have brought home the Sen- “O well,”’ she returned, impatiently, “just stand him up in the doorway and go on. I'll come and get him.” “We would gladly do it, madame,’” rejoined the Irishman, — debonairly, “ only—you will have to come down and pick him out! "'—Brooklyn Life. [ABBOTTS BITTERS Makes the best cocktail. A pleasing Wine, spiritand soda ful, to use with Grape Fruit, Oranges, Wine ‘Wine Merchants or Druggists. Sample stumps. CW. ARROTT & CO., Baltes