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Life, 1910-07-28 · page 6 of 40

Life — July 28, 1910 — page 6: what you’re looking at

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Life — July 28, 1910 — page 6: Life, 1910-07-28

What you’re looking at

This is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the Haynes Motor Company of Kokomo, Indiana. The page promotes the 1911 Haynes "Model 20," a high-grade touring car priced at $2,000 fully equipped. The text emphasizes the vehicle's quality, reliability, and value proposition, claiming competitors said it was financially impossible to produce such a car profitably at that price. The advertisement highlights features like a wider tonneau, roomier interior, and 114-inch wheelbase. It includes testimonial-style marketing claiming the car's "remarkable" market reception and urges readers to visit Haynes dealers. The only illustration is a side-view technical drawing of the actual automobile—typical of early 1900s car advertising. There is no satirical intent or political commentary present.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Another Remarkable Haynes Car In 1910 we startled the motor world by placing the Haynes “Model 19" 5-passenger touring car on the market at the aston- ishingly low price of $2,000. The effect upon the trade and public was instantancous. Within 30 days from the time our first announcement had appeared in the National Magazines we had definite, advance payment orders for more cars than we could make. This new model not only appealed to the man who was con- sidering paying $3,000 for a car, and who saw in this Haynes an opportunity of saving $1,000 on his purchase— But it appealed to the man who found that by paying only $500 more than the cost of a temporary car of common quality it was possible for him to get a car of known quality and reputation that would prove a permanently satisfactory investment. HAYNES - Probably no other car that has ever been put on the market has been as critically examined by experts as was this new Haynes. Other manufacturers of high- rade cars were anxious to know what manner of car this “Model 19” was, and the one criticism that was made was that it was financially impossible to put out a car of the Model 19” quality at $2,000 and make a profit. They predicted that cither it would be necessary for us to reduce the quality or increase the price. We have done neither. Aside from minor improvements—a wider, roomier tonneau, longer wheel base, etc.—the car remains unchanged, and it also remains the most remarkable automobile value ever put on the market. The Haynes “Model 20” For 1911 This is the latest model of the car that marked a new era is purchase price of high-grade ca It has 35-40 horsepower. It has a longer, roomier tonneau than last year’s model, It has 114 inch wheel base. It is not only fully equipped, but the equipment i best grade obtainable. For example, every car will be supplied with the well-iny Warner Auto Meter—costing three times as much as most d4J speed indicators that are put on cars. (Only a speed indicat uality is entitled to be put on a car like the Haynes, “alt other equipment is of like character. Last year's phenomenal response to our announcement d Haynes at $2,000 convinced us that the large majority of b prefer a car of known quality if it can be had at anywhere sa] the price asked for common-quality ca fen the fact that the 1910 Hayne the first serious to meet this demand gave the car a decidedly enviable place »: better grade cars. This year’s ‘Model 20" with its added refinements is th % possible evidence that we propose to maintain the Hayne} premacy. Orders are already in for carly Fall deliveries on thee and we strongly advise those who are contemplating the pu of a permanent car of known merit and reputation to cam nicate with us or our local representatives at once. We will also put out a limited number of big seven-7| senger palace cars, with fifty horsepower, for those prefer a car of this size. HAYNES AUTOMOBILE COMPANY 118 Main Street ‘ KOKOMO, INDI $2,000.00 Fully Equipped Top, Dust Hood, Glass ont, Presto-Light Tank, $75.00 Warner Dual System Magneto, Robe and Foot Auto Meter, 'B ach Rail, Gri ray & Davis oe MADE IN TOURING, SUBURBAN AND TER MODELS 134 comicbooks.com