Life, 1910-07-28 · page 6 of 40
Life — July 28, 1910 — page 6: what you’re looking at
What you’re looking at
# Analysis This is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the Haynes Motor Company of Kokomo, Indiana. The page promotes the 1911 Haynes "Model 20," a high-grade touring car priced at $2,000 fully equipped. The text emphasizes the vehicle's quality, reliability, and value proposition, claiming competitors said it was financially impossible to produce such a car profitably at that price. The advertisement highlights features like a wider tonneau, roomier interior, and 114-inch wheelbase. It includes testimonial-style marketing claiming the car's "remarkable" market reception and urges readers to visit Haynes dealers. The only illustration is a side-view technical drawing of the actual automobile—typical of early 1900s car advertising. There is no satirical intent or political commentary present.