Life, 1910-07-28 · page 27 of 40
Life — July 28, 1910 — page 27: what you’re looking at
What you’re looking at
This is primarily a **1911 advertisement**, not a political cartoon. It promotes the Stoddard-Dayton automobile, manufactured by the Dayton Motor Car Co. in Dayton, Ohio. The ad showcases a sleek open-air touring car typical of the early automotive era. Key selling points include a "complete line of Limousines, Landaulets, Coupe, Touring Cars, Torpedoes, Roadsters, Trucks and Delivery Wagons" priced from $1100 to $4200—substantial sums for the period. The ad mentions a 20-page booklet with illustrations and specifications of 1911 models, encouraging potential buyers to "Simply ask for Booklet 'F'." This represents early mass-marketing strategies for automobiles, when the industry was still establishing itself and such vehicles remained luxury items for the affluent.