Life, 1910-07-21 · page 3 of 40
Life — July 21, 1910 — page 3: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward automobile advertisement from 1911. "The Locomobile Announcement" promotes two car models: the "30" (four cylinders) and "48" (six cylinders). The ad highlights technical features like a high-tension dual ignition system and four-speed selective transmission, then lists available body styles (Touring, Baby Tonneau, Runabout, Torpedo, Limousine, Landaulet). The Locomobile Co. of America — with offices in New York, Philadelphia, Bridgeport, Boston, San Francisco, and Chicago — emphasizes customization options including paint colors chosen by the purchaser. This represents early automotive marketing aimed at affluent buyers during the nascent automobile era. There is no political or social satire present; it's purely commercial content within *Life* magazine's pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The 48Shaft rive Six lind idh lensionDual InitonSysiem onboth models. Four speed selectve transmission.Awide range of the latest body styles - either with or without front doors- can be supplied. Touring, Baby Tonneau. Runabout, lorpedo.Lim- ousine and Landaulet. Finished in any color scheme desired by the purchaser COMPLETE: INFORMATION: FURNISHED-ON: REQUEST The Locomobile Co-of America New York Bridgeport,Conn 5 Boston Philadelphia San Francisco Chicago