Life — July 21, 1910 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satire** — it's a straightforward automobile advertisement from 1911. "The Locomobile Announcement" promotes two car models: the "30" (four cylinders) and "48" (six cylinders). The ad highlights technical features like a high-tension dual ignition system and four-speed selective transmission, then lists available body styles (Touring, Baby Tonneau, Runabout, Torpedo, Limousine, Landaulet). The Locomobile Co. of America — with offices in New York, Philadelphia, Bridgeport, Boston, San Francisco, and Chicago — emphasizes customization options including paint colors chosen by the purchaser. This represents early automotive marketing aimed at affluent buyers during the nascent automobile era. There is no political or social satire present; it's purely commercial content within *Life* magazine's pages.