Life, 1910-07-21 · page 2 of 40
Life — July 21, 1910 — page 2: what you’re looking at
What you’re looking at
This page contains **two separate advertisements**, not political cartoons or satire. **Left side:** Republic Rubber Company advertises Staggard Tread Tires. The image shows a tire in rain, emphasizing durability and grip on wet roads. The copy claims these tires outperform competitors through better tread design and overlap construction. **Right side:** The Equitable Life Assurance Society publishes a philosophical advertisement titled "Time and Chance" by Elbert Hubbard. It opens with a biblical quote about life's unpredictability, then pivots to promoting life insurance as protection against uncertainty. The company positions insurance as enlightened preparation against life's inevitable hardships. Both ads represent early 20th-century American marketing strategies using lifestyle messaging rather than direct product claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Republic Staggard Tread In sunshine or shower these tires “make good.” The big ads stand regular wear and on wet radi grip better tha an enough to overlap each other. oing forward—only sideways. Our imitators didn’t grasp this feature. Republic Rubber Company, Youngstown, 0. Staggard Tread, Pat. § 15, 22, 1968, 9 Entered! at the Post Office at New York, N.Y. Class Mail Matter Time and Chance An Advertisement by Elbert Hubbard = into life without our permission, and being sent out of it against our will, Time is our one brief Possession, Three thousand years ago Ecclesiates wrote : “Treturned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill, but TIME and CHANCE happeneth to them all.” Are we masters of Time? In degree, yes, but the time to secure Life-Insurance is when you can. When life is full of joy, and hope soars high, and walking hand in hand, we sing the lovers’ litany, “Love like ours can never die,” then is the time to insure against | the evil days to come. \ The savage cannot project his imagination from the Summer to the Winter. When the sun shines and the South Wind blows, he cannot believe that grim Winter will ever rage. There is where the savage differs from the Enlightened Man. The Winter and the snow will come to us all, but we smile with a quiet satisfaction when we realize that we know the worst, and have prudently provided against it. \2* Time and Chance! We extend the one and disarm the other by the aid of Life-Insurance. Chance comes only to individuals, but in the Law of Average there is no chance. And the stronger your Company the more is Chance put on Time's Tobog- gan. 7 Life-Insurance does not actually insure you against death, but it provides for the pappooses without fail in case of your call. Also it insures your peace of mind, and makes you more of a man—a better, healthier, happier, stronger, abler and more competent man. Thus is an extension placed upon Time, through the checkmate of Chance. THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES “Strongest in the World"’ The Company which pays its death claims on the day it receives them Paul Morton, President, 120 Broadway, New York City AGENCIES EVERYWHERE! None in your town? Then why not recommend to us some good man—or woman—to represent us there? Great opportunities to dey in Life-Insurance work for the Equitable. TERN re nee RETT Sigh comicbooks.com