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Life, 1910-07-14 · page 27 of 40

Life — July 14, 1910 — page 27: what you’re looking at

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Life — July 14, 1910 — page 27: Life, 1910-07-14

What you’re looking at

This page is primarily a **product advertisement**, not political satire. It promotes the Sturtevant brand vacuum cleaner, priced at $130. The "oddly shaped fan" illustration shows the patented fan design—the core innovation claimed to distinguish this cleaner. The advertisement emphasizes technical superiority: the fan creates "nearly 100,000 cubic inches of air per minute" through continuous suction, superior to pump-based competitors. The appeal to reliability is notably militaristic—comparing the fan motors to those in U.S. battleships, suggesting durability and precision engineering. This patriotic reference (likely from the WWI era) boosted consumer confidence by linking domestic products to military-grade quality. The marketing strategy stresses engineering credibility: "three years" of experimentation, aluminum construction, and a 50-year company reputation. The modest price and guarantee aim at middle-class households adopting this new cleaning technology.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

"LIFE: HE THINGS THAT COUNT IN VACUUM AIR AND LEANING ARE VOLUME OF VENNESS OF SUCTION. is Oddly Shaped Fan aking thousands of revolu- ns per minute, creates an ab- lutely even, strong suction of re volume and velocity at the paning tool than any other de- ¢ practical for a portable uum cleaner. Scientifically designed fans have wonderful power ; Sforlevanl cocaner Reliabili { : ; * possible the high speed of U. S. battleships, and they must be as trustworthy as engine or propeller. Our forced draft fans in battleships are no more carefully made than those in our vacuum cleaners. for instance, our fans ventilate mines, raise wheat from ships, drive chopped corn stalks into silos, convey kindling wood, and exhaust dust and refuse from car- pet cleaning plants and other dusty factories. Sturtevant engineers have experimented three years to design the most efficient combination of fan, motor and dust collector for household vacuum cleaning, and this set is the result—it draws through an inch hose nearly 100,000 cubic inches of air per minute—a force that withdraws dust and dirt with a thoroughness that gives this cleaner a unique sanitary value. Patent Applied For * y « A vital advantage of fan-made suction over that ennes: of a pump, bellows or diaphragm cleaner is the intinuous instead of an intermittent flow of air. This avoids king the threads of fine fabrics or leaving streaks when the aning tool is moving rapidly. « A revolving fan has little wear and tear and « Our fans, driven by our electric motors, make urability : cannot leak, while a pump, bellows or dia- . PI ragm is wrenched and ground by every plunge and must ae « This fan looks very simple, but every inch of Efficiency: it—in curvature, in weight of metal, in breadth and taper of blade—is the result of exhaustive tests. Fan suction is ideal for vacuum cleaning, and this is the first perfect application of that principle. lose efficiency on account of leakage. Sturtevant fans, plalled over thirty years, in the hardest kind of service and ll doing good work, testify to their durability. Details of Construction of the Sturtevant Vacuum Cleaner The cleaner consists of the machine, 12-foot hose, an unusually complete outfit of tools for cleaning, 20 feet electric lamp cord and plug, and is operated jm an eleciric light socket. The motor is the same high grade as all our work, absolutely guaranteed. The fan is one piece of aluminum, which, because of gth and lightness, is better than any other material. By using 1-inch hose (most cleaners ase %-inch hose) greater volume and velocity of air are secured at the tool, enabling it to pick up larger particles, and nat greater distances from the tool than is possible with other cleaners. The cleaner is easily rolled about on ee rubber-tired wheels. Guarantee: In judging vacuum cleaners, remember that this is made and absolutely guaranteed by the firm that for 50 years has designed and marketed more high-grade air propelling fans than all other con- cerns in the world combined. PRICE: $130 Delivered anywhere a United States, Very handsome, finished in aluminum, occupies a space less than two feet square. Weight, 65 Ibs. hat a child can ope t, and so soundly made There is nothing about the machine to get out of order. So simple t The dust receptacle will hold tit will last for years. There is practically nothing about it to break or wear out. sof months and yet is easily emptied. ake only one style of cleaner for household use, as our tests show that it is the smallest machine that is prac- J and durable, and we do not care to manufacture a cleaner that isa toy or which will go to pieces or fail to do sat- Bctory work Adaptability: The Sturtevant Vacuum Cleaner keeps rooms clean to a degree that sweeping, dusting and scrab- nd it does all this with practically no labor whatever; it meets the requirements of large or small homes perfect satisfaction in hotels, theatres and public institutions; in fact, it is the only small, compact will ran continually without getting out of order and do the same satisfactory work as the larger system Can be used with any length of electric cord. Write for Illustrated Booklet No. 28 to B. F. STURTEVANT CO., Si Hyde Park, Mass. Office Machines can be seen at: BRANCH OFFICES : 50 Church St... N. ¥. City ; 185 N. 3rd St., Phila.; 320 W. 3d St inton St. ( 1 Park Bldg., Pittsburg ; 1006 Washington Loan & Trust Blég.. poltan Bhi. Minneapolis; 423 Schofield Blg., } 1108 Granite Bldg., Rochester Mutual itidy., Hartford We are glad to quote trade terms to responsible dealers comicbooks.com