Life — July 7, 1910 — page 35: what you’re looking at

What you’re looking at

This page comprises **four separate advertisements** rather than satirical cartoons, reflecting early 20th-century marketing approaches. **Upper left:** Usher's Whisky ad depicts five men in formal attire toasting the New Year, suggesting whisky as essential for social occasions and entertaining guests. **Upper right:** Club Cocktails advertisement promotes pre-made martinis and manhattans as convenient solutions for unexpected entertaining—reflecting the cocktail culture boom of the Prohibition era (when homemade mixed drinks became popular). **Lower left:** Philip Morris cigarettes marketed as portable vacation items, priced affordably (25-35 cents). **Lower right:** Londonderry Lithia Spring Water claims health benefits, marketed as a mixer and standalone beverage with supposed medicinal properties—typical of pre-FDA regulation era health claims. All advertisements target middle/upper-class leisure and social entertaining, with subtle gender assumptions about hospitality obligations. None contains obvious political satire.