Life, 1910-07-07 · page 36 of 48
Life — July 7, 1910 — page 36: what you’re looking at
What you’re looking at
This page mixes humor with advertising. The main satirical content includes: **"Social Horticulture"** uses gardening metaphors to mock upper-class social management—"weeding out acquaintances," "raking servants over coals," "harrowing people with ill temper." It's gentle satire on how the wealthy treat social relationships and household staff. **"They Do Their Best to Tell"** jokes about gossip among society ladies at hotels, suggesting they spread rumors and information despite claims that "half the world doesn't know how the other half lives." **Small humorous vignettes** about government ("playing government"), prayer effectiveness, and ambition round out the satirical content. The bulk of the page is a **Brewster & Co. automobile advertisement** for Delaunay-Belleville chassis with custom coach bodies—clearly targeting wealthy readers of Life magazine. The historical context: this appears early 1900s, reflecting Life's role as a magazine for educated, affluent audiences mixing light social satire with luxury goods marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Social Horticulture Cultivating friendship. Weeding out acquaintances, Sowing wild oats. Raking the servants over the coals. Looking after one’s stocks. Planting one’s foot down on extrava- gance. Harrowing people with one’s ill temper. Digging up the coin. —Boston Transcript They Do Their Best to Tell “ Half the world doesn’t know how the other half lives."" “ Possibl answered Miss Caustic, “but that isn’t the fault of the ladies Hail! Of all glad words of tongue or pen The gladdest are these: “He's back again!” —New York Sun. Thanks to Lucy Mark Smith, former delegate from Arizona to Congress and likely as not to be one of the new Senators when the State is admitted, was born in Ken- tucky. He says that in the town where he was born a new and youthful preacher was imported from New England to minister to the Presbyterian Church. On the first Sunday the senior deacon of the church took the minister aside and d him to pray for Lucy Gray. They ster prayed fervently for Lucy, not only on that Sunday but on the two sue- ceeding Sundays. On the fourth Sunday the deacon came around and said: “ Parson, you necda pray for Lucy Gray any more."* who get together with their knitting’ on qeked the sulnister,“tacahe the piazza at our hotel.’’—Brooklyn Life. ; * said the deacon ; “she “Hes: sh! my boy, you mustn't - LF F y Evening Post, call your ate a ‘liar.’ “That's all right, ma. I don’t really To Be Sure mean it. We're playing government. Tie SIMPLE Lire Many men hitch their wagons to stars and I'm being investigated.""—Detroit while others are satisfied with member Free Press of the chorus —Ligpincott’s. 1, Via Firenze, Milan: Mayence, Germany. The CT Seti sca ret For Reprint Rights in Great Bri No contritution panied by stamped and addressed envelope. colina i Sst Eon does net h rd COmET tnt 10R: Live is a Great Ir Th atonal News Company, Breams Broadway and A] 4th. Street, New York Delaun ay= Belleville icensed under Selden Ps t raciel bodies for any Chassis. epairs to body or motor. Peerless Cars with our exclusive Coach work by special arrange-~ ment with the Peerless Motor Car Co. Illustrations show a new design Brewster body on Denney: Belleville Chassis, open and closed, comicbooks.com