Life, 1910-06-16 · page 41 of 44
Life — June 16, 1910 — page 41: what you’re looking at
What you’re looking at
This is primarily a **magazine advertisements and articles page**, not a political cartoon. The main content includes: **"The Literary Zoo" article** (continued from earlier): Commentary on American literature and democratization of writing. It discusses magazine editors like Norman Hapgood (Collier's Weekly) and S.S. McClure as national thought leaders, referencing President Roosevelt and Speaker Cannon's political power. **Advertisements:** The page features product ads for Bwana Tumbo (fake teeth novelty item), Ly-O-Durk (hair tonic claiming superiority to alcohol-based competitors), and prominently, **Pabst Blue Ribbon beer** — marketed as a "natural tonic" that is "pure, wholesome and nourishing" (pre-Prohibition era advertising). The satirical element appears subtle here—the juxtaposition of serious literary discussion with dubious health claims in advertisements reflects the era's loose advertising regulations and the magazine's role critiquing both culture and commercial excess.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BWANA TUMBO ‘beaver Everybody deetighted Send the, eam Na TU Tors 51 Dept. 43, 15 Warren Sireet, Ss A.wot of the fenniest CHINA TEETH cre aw Gives the wearer a8 lcrous appearence. shows, uA The Literary Zoo (Continued from page 1123) everybody writes, or means to do so when the other chores are done. The schoolmaster—to say nothing of Mr. Roosevelt—is abroad. By a kind of spontaneous generation which must be very grateful to our foremost in- structor the pulpy and potential woods are full of full-armed Minervas sprung from heaven knows whence. Even Mr. Bok’s readers are beginning to learn that that thing on Pallas Athene’s head is not a coal-scuttle, With learn- ing comes luxury, as Mr. Gibbon and Mr. Roosevelt have well said. Up goes the cost of living and the price of blue pencils. So literature—even magazine litera- ture—has become democratic and uni- versal. The editor, so far as he can, lets his subscribers assist him. Until y 14 we never realized that Col- fier's Weekly is a national institution not only because it is “right on the big questions of the day” (and week), but because its readers in every ham- let help its editor to think. Mr. Hap- good is modest enough to perceive this and bold and fearless enough to proclaim it over his signature. It is one thing to think locally, as Mayor (FOR THE HAIR LY-O-DURK Alcobol destroys the oll cells and dries up the roots of the hair. A hair tonic containing alcohol does not promote Front (oF prevent hair from falling. fnstead it retards the natural processes, Crude oll is acknowledged to contain properties thar make it unequaled as & iP LY-0-DURK contains no alcohol— {tis crude oll, in the form of a refined tonic which nourishes and stimulates the ‘and heals the scalp, Crude oil or LY-0-DURK feeds the Toots and destroys the injurious dand- Tuff germs that clog the scalp and cause @ suspension of natural nourishment. LY-0-DURK is healing and acts on all beads with equal advantage. Not greasy =dries quickly—not int ble—makes the hair light and fluffy, Send one dollar. If the first bottle does not cure, we will send you a second free of cost of refund the money. W1 for interesting booklet and guarantee. CRUDE OIL PRODUCTS CO. PITTSBURGH, PA. TheMaster Brew While Pabst resources and reputation guarantee perfection of ingredients, it is the exclusive Pabst “know how” backed by sixty years of experience that is responsible for this master brew— Pabst BlueRibbon The Beer of Quality Beneath its rich, creamy foam you will find a mellow, delicious beverage that not only satisfies as a drink but is a natural tonic—pure, wholesome and nourishing. Made and Bottled Only by Pabst at Milwaukee. LYRANTEED, Kep) 7 I 7, You will find aa/ Pabst Blue Ribbon Beer everywhere— served on dining cars, steam- ships, in all clubs, cafes and hotels. Order a case to-day from your dealer, Pabst Brewing Company Milwaukee, Wisconsin Gaynor and so many New York news- paper editors think, and quite another thing to think as far ar Seattle and away down to El Paso, as Mr. Bok and Mr. Hapgood and Mr. Munsey are constantly called upon to do. We haven't the slightest doubt that were it not for assistant thinkers in all parts of the country—some of them tempo- rarily in Washington—Speaker Can- non would still be exercising his un- bridled power instead of making fur- tive gestures with his gavel when Mr, Kinkaid, or some other equally as Good, takes the floor. Still, Mr. Hapgood is not the whole thing. Collier’s, it appears, has a man- aging editor, too, and this gentleman has been taking the public into his con- fidence. It is a. plan that accords with the new education to which we have alluded. To our notion it is fit- ting that the editor should emerge from his obscurity and get some of the credit heretofore attributed to his (Continued on page 1126) 6 comicbooks.com