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Life, 1910-06-16 · page 42 of 44

Life — June 16, 1910 — page 42: what you’re looking at

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Life — June 16, 1910 — page 42: Life, 1910-06-16

What you’re looking at

This page from *Life* magazine is primarily **advertising and editorial content**, not political satire. The main items are: 1. **Auto Gloves advertisement** (Grinnell brand) - promoting driving gloves with new ventilation features for early motorists 2. **"The Literary Zoo"** - a brief editorial defending magazine illustrators against criticism in *Collier's* magazine. The author argues that editors properly direct illustrators' work and that some talented artists (naming Maxfield Parrish, Henry Reuterdahl, Albert Sterner, Jessie Willcox Smith, Elizabeth Shippen Green) are sometimes careless despite their skill. This is internal magazine-industry commentary. 3. **Home Refrigeration advertisement** - promoting the "Monroe" brand refrigerator, emphasizing its cleanliness and safety for food preservation, particularly important for child health 4. **Long Island vacation advertisement** and **Motor Apparel Shop advertisement** (bottom right) The page reflects early 20th-century concerns: automobile accessories, food safety and refrigeration technology, and the emerging professionalization of magazine illustration.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Auto Gloves With Individuality GRINNELL GLOVES add a touch of smartness to your motoring attire—combine the utmost of dressiness, and comfort with long service. GRINNELL ‘*Rist-fit’?’ GLOVES embody the most noteworthy Improvements. The "* RIST-FIT* Puented "vot sole leather Inthe Cu gives a sag, neat St, Prevent sagging and exclates dest THE VENTILATED BACK keeps the hands cool a LOVES are soft, dere and washatte Examine @ pair ne our expense, Sead de: your size, and style withed.. We'll seat) pair on ap0"0 ted Booklet apd Samples o oa rease Morrison-Ricker Mfg. Co. 42 Broad St., Grinnell, Ia. Originators and Patentees Ventilated and “"Rist-Fit™ Gloves The Literary Zoo (Conti d from page 1125) writers and illustrators, whose spelling, punctuation and bad drawing he must and docs amend. (We were about to add “loose thinking,” but Mr. Hap- good has forestalled us.) We our- selves have so often been hauled over the coals fi eci and slips of Write ‘for Our Free Book on HomeRefrigeration This book feet D how to keepa Refriger: sanitary ai a ‘of thin tells alt about the the. "Retriger: woacte ta Snbreak: fae focoded: SRonroe'* fs as easy to Keep clean as a china bow. Most other Refrigerators have cracks and corners which cannot be cleaned. Here particles of food collect and breed counties: germs, These germs get {ato your lood and make it polsoa, apd the family sullers from po traceable ined and made germiessty clean | by simply wiping ost oth wrung from hot water” It's lke “washing lubes." for the © Monroe "” Ke really a thick porcelain dish inside. "The high death rate among children in the Sunmer months could be greatly reduced il the Monroe Retrigerstor was used ta every home where there are Tele folks "The "" Moarce** ts installed in the best fats and people who CARE—and Is found to-day ta ala BEST homes ia the United Suter. The largest exclusively. The beatth of the whole fanily Us safeguarded by the use of a Monroe Retrigerater ‘When you have carefully read the bock aad keow all about Home Re- Irigeration, you wil WHY, and will realize how Important it ts to select carefully. Please write for book to-day. Monroe Refrigerator Co., Station 10, Cincinnati, 0. LIFE syntax, and plain ignorance, that the following remarks in Collier’s for May 7 were not—to make an honest confes- sion—wholly distasteful to us: An illustrated_weekly is a_picture-paper. + The probabilities are that the cover design was made months in advance and that the artist who made it was told just exactly how to treat bis subject, even as to what colors he might use. The illustrations to the fiction have been drawn after the editor, in almost every in- stance, has talked personally with the artist tthe manuscript. pointing out exactly what scenes of the narrative will make the most attractive pictures. | Experience has shown me that if I don’t do this the artist, nine times out of ten, will illustrate the first paragraph; then for'his other pictures he will carefully depict the climax—and thus give the story dead away. And so there are others (illustrators, to be sure, yet painters perhaps at some future day) as careless and in- competent as even we can be in our off moments—men like Maxfield Par- rish and Henry Reuterdahl and Albert Sterner; women like Jessie Willcox Smith and Elizabeth Shippen Green— all of whom have doubtless studied Summer Home? Vacation? Now is the time to decide where to go But choose wisely the location” If you crave sight and sound of surf, If you long for hills and woodlands, If you yearn for quiet and pastoral sur- roundings, If you desire lakes, brooks and quiet waters, TRY LONG ISLAND Send fe. to the General Passenger Agent for copy of book * Long Island Reso Island Railroad, 268 Fifth Ave., perspective and color schemes, and wouldn't purposely mix up the middle distance with the chiaroscuro, but who are nevertheless Well, feigning diffidence and con- cealing our secret elation, we timor- ously entered the atelier of an artist who sometimes does pot-boilers for Collier’s when the picture-news per- mits. “Is it possible,” we asked him, “that under an intelligent exterior you conceal such crass ignorance? Can the mask of art hide the grinning figure of a tinker’s apprentice? Does the rainbow appear to you only as a three- color process? Do you, nine times out of ten, misconceive the point and the purpose of the Collier prize stories? Can you really find your way to the ferry without taking counsel in West Thirteenth Street? This managing edi- tor—Mr.—er—er—Oh! you know his name—rather seems to intimate——” “—~—xx!!—— 11" 1126 ‘Club Cocktails | Taste right because mixed right—to meas- ure, not by guess. Simply strain through cracked ice and serve. int (gin base) and Manhat- tam (whiskey base) are tI : popular, At all good dealers. G.F. HEUBLEIN & BRO. That is precisely what the artist said. Never before had he claimed equality But now, with the soft northern light filtering through the slightly sulphur- ous atmosphere of his studio, and mak- ing a high-light on his carnest, eager, speaking countenance—now we real ized that he, too, like ourselves, was a struggling artist in words. WT. Larned. Everything that Comfort Demands for the Motorist Summer Motor Coats for Men and Women THER than the inexpensive lives and mohair garment, we have designed aad ported an extensive series of altogether new and exclusive modeb fashioned of finer fab- rics, such as pongees shantungs and fabrio that are woven espe cially for mote service. And, what # quite wines tant, price are well withis reason, Waldorf Astor Sox, Stiefel & Go. HTPAEY comicbooks.com