Life, 1910-06-16 · page 40 of 44
Life — June 16, 1910 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four distinct ads: 1. **Dean's Cake Assortments**: Luxury boxed cakes for wealthy summer hostesses entertaining at country homes—targeting the leisure class. 2. **J. & F. Martell Cognac**: Premium French brandy (founded 1715), emphasizing authenticity and age. 3. **Hartford Shock Absorber**: An automobile ad showing passengers in a car on rough roads, highlighting how the device smooths rides—early automotive technology marketing. 4. **Dr. Thorne's Idea**: A serialized story by J. A. Mitchell (Life's co-founder), priced at one dollar. The image caption reads "He Would Have Pulled Me Over," suggesting a romantic or humorous narrative. The page reflects early 20th-century Life magazine's dual focus: humor/literature alongside high-end consumer advertising targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CAKE ASSORTMENTS for COUNTRY HOMES To the Summer Hostess, Dean's Assortments of Delicious Cakes are of great assistance. Twenty different assort- ments of Cakes that are dainty and uncommon and ideal for Afternoon Teas, Luncheons, Dinners, Motor and Yachiing Trips, etc. Packed carefully in pasteboard boxes to keep perfectly fresh. Ausortments at $2.00, $8.00, $. Expressa: to any express potnt within 300 miles of New York City Send for Special Summer Booklet giving make-up of the assortments and full information 628 Fifth Avenue, New York J. & F. MARTELL Cognac (Founded 1715) FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE OF THE COGNAC DISTRICT Sole Agents G. S. NICHOLAS & CO. New York OVER ROADS LIXF THESE. WITHOUT DISCOME HT SEEMS IMPOSSIBLE. ORDINARILY EE WOULD BE THIS CAR IS FIT WITH THE TROUPE AULT HARTFORD SHOCK ABSORBER) THE DEVICE THiNI MAKES ALL ROA HARTFORD S$ 165 BAY ST | Copyright. “* He Would Have Pulled Me Over” Dr. Thorne’s Idea J. A. Mitchell Author of THE LAST AMERICA: THE PINES OF LORY, MOS JUDD, One Dollar, Net LIFE PUBLISHING COMPANY, 17 West 31st Street, New York CRI comicbooks.com