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Life, 1910-06-16 · page 39 of 44

Life — June 16, 1910 — page 39: what you’re looking at

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Life — June 16, 1910 — page 39: Life, 1910-06-16

What you’re looking at

This is primarily a **page of advertisements and sponsored content** from an early-20th-century issue of *Life* magazine. While a lead essay titled "The Veil Withdrawn" discusses the editorial process—critiquing how modern publicity has exposed the once-secretive methods by which editors shape content for readers—the page's main purpose is commercial. The page features: - An ad for **Venetian awnings** (James G. Wilson MFG.) - A prominent **Warner Auto-Meter speed-indicator advertisement** featuring a photograph of a Wright airplane being moved at Fort Myer - A **sexology book advertisement** (*Illustrated*) - An **Allen's Foot-Ease powder advertisement** The Wright airplane photo suggests an early aviation context (likely pre-1910), when such machines were still experimental and newsworthy. The satire offered is editorial commentary on transparency and authority—noting that editors once wielded mysterious power over published content, now compromised by widespread education and publicity. The advertisements surrounding this essay illustrate precisely that point: mass production and mass marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

for outalde and Inside oltows and country houses: senvent and artistic ‘Outside. Neneuse for porches Orders sheald be placed new ter JAMES G. WILSON ME Sands West treet, The Veil Withdrawn In these parlous times of publicity, when Notoriety with a noose lurks in every empty niche, and reticence is highly regarded only on the witness stand, the secrets of the editorial sanc- tum are no longer safe. Time was when the editor wrapped himself in a cloak of impenetrable mystery, veiling with jealous hand the esoteric proces- ses through which even genius must pass if it expects to see itself in print. And genius, on the whole, was well content, What it lost in mere license of expression, in the fashioning of its individual fits and starts, it gained in the more intelligible and comprehen- sive delivery of its message. The writer (especially the writer of Eng. lish) is too intent on his subject to see anything else; he hurls himself upon it headlong, looking neither to the right nor the left, quite unconscious of his audience, and forgetful that the Bible itself is understood alike by no two men, It is the editor—dispassionate, objective, with as many ocular facets as a fly—who must multiply his own personality and project it as best he can. This is his obvious, self-effacing function; and whether he shall sway the destinies of Munsey's or the Revue A Happy Marriage Depends largely on a know!- edge of the whole truth about self and sex and their relation to life and health This knowledge does not come Intelligently of itself. hor correctly from ordinary every-day sources, USEXOLOG™ (Ultustratea) mparts in a clear, Puritan Pub, Co., 711 "Perry Bldg., Phila., Pa. (Photo, Paul Thompson) Wright machine being moved across the field at Fort Myer Get this Booklet Before Buying a Speed-Indicator It tells you a lot of interesting things about the uses of a speed-indicator to the motorist. And it tells you a lot about the War er Auto- Meter, and about the accuracy and reliability under all conditions which have won for the Warner Auto- Meter the proud title— Indicators.” Unless you have absolute accurac The Aristocrat of Speed- , you know you are simply guessing, and might as well have nothing. The Warner Auto-Meter is the only speed-in- dicating device considered in important tests or races. Write for the booklet, or call at our nearest branch. Warner Instrument Company, 910 Wheeler Ave., Beloit, Wis. City, 1613 Grand Ave.: Los Angeles. Pittsburg. $040 7 St. Louis. 3023 O1 des Deux-Mondes depends partly upon Providence and partly upon things into which it would be imperti- nent to inquire. Genius still is, and must continue to be, subject to suggestion and revision at the hands of the competent editor— himself a genius whose Pegasus is bitted and bridle-wise. Formerly, as ALLEN’ ‘Ss FOOT-EASE ‘The antiseptio powder to Shake into your Shots, for Tired, Aching Fest. Makes wa ech ATS Use, Mt for ki inch, use Allen’ Ease.” "old everywhere, 250." Do ‘nse Socept a substitute, 1°23 some irkwood St St. 3. t.; New York, 1902 Broadw A Francisco, 30-38 Van Ness Av we have said, the methods by which he fostered the fancy of others (mak- ing it at the same time marketable) Were secrets of the trade. But with the enormous spread of education, lit- things that an open nearly erature—along with the lick it into shape—has become book. Everybody reads, and (Continued on page 1125) ‘This algnatyre of Allen's FOOT-EASE. FREE Trial Package, address ALLEN 8 OLMSTED, on every box. Le Roy, N. Y. comicbooks.com