Life, 1910-05-05 · page 57 of 72
Life — May 5, 1910 — page 57: what you’re looking at
What you’re looking at
This page mixes editorial content with advertising, typical of early 20th-century Life magazine. **Left side:** "The Literary Zoo" continues a satirical piece about office boys at publishing houses. The author playfully critiques these young workers—suggesting they're often underqualified ("impelled by some unseeing hand") yet occupy important editorial positions. The advice to humorist F.P.A. uses whimsical verse to defend whistling office boys as potentially cheerful rather than vacant-minded, warning that dismissing them carelessly might leave the writer jobless when their own career ends. **Right side:** A full-page Palmer-Singer automobile advertisement claims their cars possess all desirable mechanical features (transmission, bearings, brakes) that competitors lack or only partially include. The ad targets affluent buyers by asserting superiority through technical specification rather than style alone. Pricing ($3,650-$4,000) places it in the luxury market of the era. **Bottom:** The text discusses an unnamed "Gautier"—appears to be editorial commentary about someone careful with published words, though context is unclear from this page alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
10 Minutes from Bway THE MONTCLAIR “ON THE MOUNTAIN TOP” MONTCLAIR, N. J. The Literary Zoo (Continued from page 843) professional correspondence, or the sympathy of ideas that binds the phila- telist. to the plodding producer of verbal wares—office boys who could, might or should have been “floor walkers, or hotel deskmen,” but who, in fact, had been impelled by some un- seeing hand to adorn those swivel seats of the mighty held down by art editors, sporting editors, and other like lords. Once we threw a book at an office boy and hit a publisher's reader instead. Since then we have practiced restraint. To F. P. A., paragrapher, we give this sound advice: Speak roughly to your office boy, And beat him when he sneeze But do not think he gets the, joy That you get from your “ wheezes.” Whistling, moreover, does not al- ways betray the vacant mind. The office boy is ever glad, he cannot tell you why. Nor can the poct—mad, sad, bad; yet we his state descry. It is not vacancy of mind, it is not lack of wit; it is the empty chair he'll find when you your job have quit. Alas for those who cannot whistle. but die with all their Edison records in them. For our part we like to have happy, cheerful people about us. We Motor Apparel Shop RIVING a horse and driving a motor car are two entirely different propositions—especially so far as they con- cern the comfort of the man who drives, For the Man Who Drives a Motor Car In designing his garments, we insure first his comfort, then the good service of the garments, and, lastly, all the style that a motor garment will stand. Suits and Overcoats fashioned of wors- teds, wax-cloth, whipcords and kindred fabrics, $25.00 and then upward, Send for the Catalogue L, please, Fox, Stiefel & Co, FATS, Licensed Under Selden Patent Guaranteed Fe in New York City Speed, power, strength, silence, dura- bility, economy,—all the desirable points of acar’s performance, depend on certain standard mechanical features. The more of these proven standard features the car has, the better the car is. Features common to all Palmer-Singer models are four speed and reverse selective type transmission, multiple disc clutch, Imported Lall bearings through- out, hand forged I Beam front axles, Bosch magneto —four brakes, internal expanding and equalized— all on rear wheels. No other one make of car has ALL of these feat- ures—although all are admittedly the best practice and EVERY good make of car has three or more of them. ALI are in use in the high-priced, high-class makes. They have been in use in combination for two years in Palmer-Singer cars. Since performance depends on the best mechanical features and the Palmer-Singer cars have ALL of these—and no other car has them all— You may easily see the REASON WHY Paimer- Singer owners say their cars are the best in the world at any price. We have printed a Speci. and mechanical features money and WHY. isthe of jon Sheet—which shows you. side by side, the prices the best cars. Palmer” Singers among them. It faace which make gives you the toust tor your pest thing to TESTING all of SIX -SIXTY—6 CYLINDER, 60 H. P. 5 passenger touring body, $3,650 7 passenger touring body, $4,000 PALMER & SINGER MFG. CO. 1620 Broadway, New York Western Distributors, Fowler & G: like to hear the ringing laugh, the con- vulsions of honest, wholesome mirth; we like to see the busy tears rising in the heart and gathering at the eyes of 1321 Michigan Avenue, Chicago: Santa Barbara, Cal. persons. azine. tailor, feeling his calling For One Year No, he did not edit a popular But he had once referred gly to tailors. A_ certain insulted, our office boy when he speeds to the composing room with our “copy,” sur- reptitiously reading it as he goes. * * 8 Besides, there was Gautier—Thé- ophile, you know. He was always very careful never to write a word that could possibly offend any class of us bought up all of Théo’s I. O. U's and sold him out—bag and literary bag- gage. So at least Gautier said; so the chronicle hath it. Our ows private opinion is that Gautier had its eye on an editorial chair in the Munsey of his day. (Continued om page 847) comicbooks.com